As we settle into 2014, marketers continue to reevaluate their strategies to determine how to better reach, nurture, and convert customers this year. When creating their 2014 marketing strategies, marketers are evaluating the different trends predicted by industry experts. One of the most discussed predictions for 2014 is the importance of creating highly personalized content across … Continue reading 20 Marketing Statistics That Will Influence Decisions in 2014
We all know that content is king, and its empire is growing by the minute. This is more true now more than ever since Google's Hummingbird algorithm update. One of the best ways to add content to your website is to create and maintain a blog focused around topics relevant to your company's industry. A … Continue reading How to Create Your Own WordPress Blog: A Video Tutorial
Do you have a mobile website or app? Not sure if you should invest in developing a mobile site or app? Don't think you need a mobile marketing strategy? MOBILE! It is what everyone is talking about, and for a good reason. Smartphones and tablets have changed the way that business can, and should be, connecting … Continue reading 50 Mobile Marketing Facts That Will Blow You Away
Check out this great infographic below on 9 ways to create your personal branding strategy. You can't just create a LinkedIn profile and hope for the best, a lot of thought and work goes into creating and maintaining a personal brand. When creating your personal brand strategy, you need to determine who you are versus … Continue reading 9 Steps to Creating a Personal Brand Strategy
One of the basic rules of business is “Make the customer happy.” Companies know that a negative comment from one customer can quickly turn into ten. The basic rules of business have not changed, but the power of the customers voice has grown exponentially. One negative comment can instantly turn into hundreds of shares and … Continue reading Creating Brand Opportunity Out Of Negativity
Some of the first things that come to mind when thinking about brand strategy are logo design, tagline, company goals and values, messaging voice, sales platforms (physical location and/or website), and company culture. While the above-mentioned form the basis of brand strategy, many smaller items can significantly affect the success of your brand strategy. Consistency … Continue reading Maintaining Brand Consistency
Today, social media week Miami hit it out of the park with some amazing speakers. I was able to catch two great discussions that were broadcasted live on LiveStream. Oops! Social Media Mistakes and Learnings The first discussion was "Oops! Social Media Mistakes and Learnings" which focused a lot on social media policies in relation to employee management. The discussion focused around a key point that I … Continue reading Social Media Week 2012 – Miami
Pinterest is truly the newest game changer. Since they launched (10 months ago) more than 13 MILLION users have registered. So why is Pinterest a game changer? Here, are a few reasons why they are not a forced to be messed with: In the U.S., the majority of users are female, but in the U.K., … Continue reading Pinterest, the Newest Game Changer
Via Scoop.it - Being Your Brand You can not argue with the cold hard numbers on the power of social media marketing (well you could, but it would be a losing battle). This infographic from Mashable shows the power of social media marketing in regards to Facebook, Twitter, YouTube, and location based services (such as FourSquare) strictly through numbers. So what can … Continue reading Social Media Marketing By the Numbers
Via Scoop.it - Being Your Brand Next time you pen an email subject line think twice about the words you're using. Click the link below to see a great infographic showing the best times to send emails, when people read emails most (6 a.m. surprisingly!), and what words to use in the subject line. … Continue reading How a Subject Line Can Make or Break Your Email Marketing Campaign