Not sure if your business should have a YouTube channel? Did you know that YouTube is the 2nd most popular and used search engine, with more searches than both Bing and Yahoo? So yes, your business should most definitely have well branded presence on YouTube. YouTube can be one of your most powerful tools for reaching … Continue reading 5 Steps for Optimizing YouTube Videos
Tag: Marketing
2013 Marketing Trends: Changing Role of Digital Marketing
With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. However, how do we know where to focus our marketing efforts in 2013? Luckily, the great minds at StrongMail, an email marketing and cross-channel solutions company, did a … Continue reading 2013 Marketing Trends: Changing Role of Digital Marketing
5 Steps to Converting Leads: an Inbound Marketing Infographic
The Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic because it compares traditional and inbound marketing before delving into the 5 steps to increase traffic and convert leads into customers. In the infographic, the Whole Brain Group breaks down the … Continue reading 5 Steps to Converting Leads: an Inbound Marketing Infographic
Why You Shouldn’t Give Up on Email Marketing
While many companies are focusing on integrating social media into their marketing strategies (as they should), they are tending to also over look tried-and-true practices to reach customers, one of which is email marketing. While other online medias, such as Facebook and Twitter, continue to grow in popularity, I think that there may be a … Continue reading Why You Shouldn’t Give Up on Email Marketing
Agile Marketing: What is it and Why is it Important?
The following is my most recent blog post for Mudbug Media entitled "What is Agile Marketing and Why is it Important?". Agile Marketing…Is it just a buzzword or a new way of marketing that could have a big impact on productivity and creativity? Agile originally began as an approach to software development, but the ideas … Continue reading Agile Marketing: What is it and Why is it Important?
The Challenge of Creating a Connection Between Multiple Brands
So you have been developing your online brand identity, making sure that your website is both enticing and user friendly. But, now imagine this challenge: "There are five brands within a larger corporate brand. Each brand is required maintain their own online identity, but must also stay connected to the parent company." Yeah, I would … Continue reading The Challenge of Creating a Connection Between Multiple Brands
How to Create a Successful Email Marketing Campaign
With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including: What platform will your end users view the email in? … Continue reading How to Create a Successful Email Marketing Campaign
Marketing Explained Using the Laws and Principles of Physics
Dan Cobley, a marketing director at Google, gave a presentation at the TED Global 2010 conference titled "What Physics Taught Me About Marketing". When I first saw the title of this presentation I was hooked, I had to know how can marketing and branding principles be explained using physics. Well, Dan Cobley explains just that … Continue reading Marketing Explained Using the Laws and Principles of Physics
Mad Men vs. The Modern Marketer
Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution of the marketing and advertising profession, from Mad Man to Now. In the infographic, Matt breaks down each aspect of both the 50's/60's marketer … Continue reading Mad Men vs. The Modern Marketer
What Marketers Need to Know About HTML5
As marketers, it is important that we are knowledgeable about changes that could affect how customers and search engines interact with our clients' websites. Whether you work at an agency, follow some of the popular marketing blogs, are tech geek, or are all of the above like me, you know that web development has being … Continue reading What Marketers Need to Know About HTML5