A brand is not only a company, logo, or trademark; it is anything that identifies or differentiates one thing from another. That could be one company from another, such as Coca-cola and Pepsi, or one person from another. As marketers in the digital space it has become more critical than ever to develop and grow our personal brands. A strong personal brand shows that you know how to successfully market yourself, your skills, and your brand, giving you the credibility needed to land your first job, first client, dream job, or dream client. Continue reading
As we approach the half-way point for 2014 I wanted to take a look at what key trends are shaping the current social media space. The infographic below from Media Mosiac looks specifically at seven social media trends that are impacting the digital marketing industry this year. The following seven items are areas that marketers should focus on to maximize conversions: Continue reading
As we settle into 2014, marketers continue to reevaluate their strategies to determine how to better reach, nurture, and convert customers this year. When creating their 2014 marketing strategies, marketers are evaluating the different trends predicted by industry experts. One of the most discussed predictions for 2014 is the importance of creating highly personalized content across all different digital marketing platforms (i.e. website, blogs, social media, email marketing, etc.). In addition, a trend that I expect to continue to grow during 2014 is the importance of having an integrated marketing strategy that connects social media, SEO, content marketing, email, PPC, PR, and event marketing to create a cohesive experience for potential customers. Continue reading
Over the past year there have been a lot of changes in the SEO world, with the Panda, Penguin, and Hummingbird updates the game has changed for all marketers. SEO is now the life force behind all marketing efforts, from social media, to content marketing, to lead nurturing all aspects of marketing are interconnected. But, with changes to the marketing landscape happening at every corner, many marketers are looking for advice on how to prepare for the future. Luckily, now all marketers can get advice from the experts on the future of SEO, social media, and marketing with the following infographic. Continue reading
Blogs have become the life force behind a brand’s online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you also should not be scared of developing your own great blog. It can be a fun, exciting, and very educational journey (for those of you who love to learn as much as I do). Continue reading
If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say “well I use Facebook, I could ‘Do’ social media” or “How hard could it be, it’s just social media.” While offensive to those of us that have worked hard to become credible professional in the social media industry, these questions also have me worried for companies looking for help with their social media.
Companies understand the importance of social media, but they often need assistance developing and implementing a strategy, so they look to hire a social media manager to grow their brand on social media sites. Continue reading
There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google’s Webmasters Tools. The update reads:
In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.
Prior to this update, Google encouraged marketers to focus on link building for improving site rankings:
In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.
This is not a big surprise because the importance of unique and well written content on websites has been steadily increasing over the past few years. This update does not mean that other factors, such as site structure, internal and external link building, Author tags, and social signals are not important. But, in level of importance, unique and well-written content is definitely at the top of the pyramid. Continue reading
Do you have a mobile website or app?
Not sure if you should invest in developing a mobile site or app?
Don’t think you need a mobile marketing strategy?
MOBILE! It is what everyone is talking about, and for a good reason. Smartphones and tablets have changed the way that business can, and should be, connecting with consumers.
Check out these 50 facts on mobile marketing in the presentation below by HubSpot , and see if you still think you have time to wait to develop your mobile marketing strategy. Here are the 10 facts I found most surprising: Continue reading
Want to be a marketer? Well, make sure you know what it truly means. To become a successful marketer it is no longer about developing a catchy ad campaign that you will shout from the roof tops. marketing has evolved into a combination of artistry and science. The modern marketer must have a strategic and analytical mind dedicated to measurable metrics but that is always craving a creative outlet. Continue reading
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
The following infographic breaks down ways that social media influences the visibility of your website in search results, including: Continue reading