Tag: Mobile advertising

Biggest Trends in Social and Mobile From Nielsen CEO

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At this year’s South by Southwest (SXSW) conference, Adam Ostrow, the Executive Editor at Mashable, interviewed Jonathan Carson, the CEO of Digital at Nielsen, on the recent trends, challenges, and anticipated changes that Nielsen has seen in social media.

The Second Screen Experience

Carson explains that the biggest trend that Nielsen has seen is the massive adoption of mobile media and smart phone usage while watching TV, possibly driven by advancements in app development.

During the interview, Carson discussed the challenges that marketers and advertisers are encountering with the rise of corresponding mobile and TV usage. The amount of people who actively use a tablet, computer, or smart phone while watching TV continues to increase. This trend has created a challenge for companies to develop a 360 experience for viewers. One of the biggest obstacles companies face when creating a 360 experience is determining how to connect with the consumer when their attention is divided between the TV and their computer or mobile device. Continue reading →

The Mobile Purchase Path

Mobile usage by consumers has been on the rise, and it isn’t slowing down. Because of this trend, it is becoming more important than ever for companies to understand how consumers are using mobile devices to learn about products and complete purchases.

Moosylvania, an independent advertising agency in St. Louis, conducted a study to analyze how mobile usage has altered the consumer path to purchase. The study focused specifically on smart phone and tablet usage, and how purchase behavior differed by device, including: Continue reading →