At this year's South by Southwest (SXSW) conference, Adam Ostrow, the Executive Editor at Mashable, interviewed Jonathan Carson, the CEO of Digital at Nielsen, on the recent trends, challenges, and anticipated changes that Nielsen has seen in social media. The Second Screen Experience Carson explains that the biggest trend that Nielsen has seen is the … Continue reading Biggest Trends in Social and Mobile From Nielsen CEO
Tag: Mobile advertising
The Mobile Purchase Path
Mobile usage by consumers has been on the rise, and it isn't slowing down. Because of this trend, it is becoming more important than ever for companies to understand how consumers are using mobile devices to learn about products and complete purchases. Moosylvania, an independent advertising agency in St. Louis, conducted a study to analyze … Continue reading The Mobile Purchase Path