A brand is not only a company, logo, or trademark; it is anything that identifies or differentiates one thing from another. That could be one company from another, such as Coca-cola and Pepsi, or one person from another. As marketers in the digital space it has become more critical than ever to develop and grow our personal brands. A strong personal brand shows that you know how to successfully market yourself, your skills, and your brand, giving you the credibility needed to land your first job, first client, dream job, or dream client. Continue reading
Your online reputation can make or break your personal brand strategy. In order to maintain your online reputation, regularly scheduled monitoring is necessary to keep track of what information about you is out there on the internet. While you can control what is on your personal online profiles (Facebook, LinkedIn, etc), you can’t always control the information others post (whether it is true or false).
I recently found a new site called BrandYourself that allows you to manage your online reputation and personal Google rankings. This site can help you manage an SEO campaign for your personal brand.
Their services are free, though you can pay a fee to upgrade to access additional monitoring features. To start off, I think that the features you get with your free account are sufficient though this may depend on what you want to achieve and the current state of your online reputation.
How it Works
For each step in the monitoring process, the site gives you a score and suggestions on how to improve.
- They pull the first ten Google search results corresponding with your name. You then categorize each result as positive, negative, or not me. They provide tips on how to bury negative results through a process of getting your positive results to rank higher than negative listings.
- Submit positive links about yourself, such as your LinkedIn profile. (Only 3 link submissions allowed for non paying users) Once you submit the links, they give tips on how to better optimize the links to appear in search results, how to cross link your profiles, and how to boost your social media profiles so that they will show up in searches. Each link is then tracked to see it how it performs in search results over the next few weeks.
- Create a BrandYourself profile, which is automatically Search Engine Optimized (SEO’d) to rank high for your name and increase rankings for your submitted links. Check out my BrandYourself profile to see what they look like http://briannasmith.brandyourself.com/
- You can earn badges for having positive search results, having no negative search results, burying search results not about you, boosting a positive search result to the #1 spot in searches, and more.
- You are notified whenever someone visits your BrandYourself profile page and when the search ranking changes for one of your submitted links or listings.
I have just started using this online reputation management tool myself, so I am still in the trial stage. But, so far I really like the features that the free membership offers and can see why upgrading would be beneficial as well. This is a one stop shop for managing your online reputation that I recommend checking out.
For more on Personal Branding, check out my other articles: