We all know that content is king, and its empire is growing by the minute. This is more true now more than ever since Google's Hummingbird algorithm update. One of the best ways to add content to your website is to create and maintain a blog focused around topics relevant to your company's industry. A … Continue reading How to Create Your Own WordPress Blog: A Video Tutorial
Tag: Personal Brand Strategy
Work Lessons From the Hunger Games
Love, love, love this blog post! "Work Lessons From the Hunger Games" Find out how the following rules will help you to survive at work and "win" your dream career. Get people to like you, or you’ll die Be yourself so that people like you so you don’t die Be memorable or you’ll die … Continue reading Work Lessons From the Hunger Games
Protecting Your Online Reputation
Your online reputation can make or break your personal brand strategy. In order to maintain your online reputation, regularly scheduled monitoring is necessary to keep track of what information about you is out there on the internet. While you can control what is on your personal online profiles (Facebook, LinkedIn, etc), you can't always control … Continue reading Protecting Your Online Reputation
Social Media and Your Career
Social media is probably the best tool that you can use these days when job hunting. Actually, when I was applying for my first job in the marketing and advertising industry, after college graduation, some companies requested that I include social media in my application. It was requested that I did not send them a … Continue reading Social Media and Your Career
Social Media Week 2012 – Miami
Today, social media week Miami hit it out of the park with some amazing speakers. I was able to catch two great discussions that were broadcasted live on LiveStream. Oops! Social Media Mistakes and Learnings The first discussion was "Oops! Social Media Mistakes and Learnings" which focused a lot on social media policies in relation to employee management. The discussion focused around a key point that I … Continue reading Social Media Week 2012 – Miami
How to Brand Yourself Online and Offline
Brand strategy is not limited to businesses anymore; it is now expanding into the idea of branding yourself. I was introduced to the concept of branding yourself during my senior year at Tulane when everyone was getting ready to apply for jobs, specifically the idea of branding your online identity. But, when I thought about … Continue reading How to Brand Yourself Online and Offline