Brand strategy is not limited to businesses anymore; it is now expanding into the idea of branding yourself. I was introduced to the concept of branding yourself during my senior year at Tulane when everyone was getting ready to apply for jobs, specifically the idea of branding your online identity.
But, when I thought about it a personal brand does not exist solely online. Actually, a personal brand strategy can be applied to networking (online and offline), applying for jobs, and career goals.
It is important remember when you are developing a personal brand strategy, that it is just as important for you to monitor your online brand as it is for companies.
Also, don’t forget to keep your brand information up-to-date (job position, promotions, or new skills) and to build an active community around your brand (make sure your Twitter, LinkedIn, and Facebook posts are relevant to your personal brand strategy).
If you are interested in developing your own personal brand strategy, check out this infographic about things to remember when creating your strategy.