Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? Take a … Continue reading Why Women are the Real Power Behind Social Media: Infographic
Go where your audience is This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn't advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow you to best reach your target audience. … Continue reading How to Choose the Most Effective Social Media Platform for Your Brand
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can't be online all day, even for those of us who are social media managers or strategist. But how do you know when … Continue reading Best Times to Post on Social Media [Infographic]
With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand … Continue reading How to Rock Social Media in 30 Minutes a Day Infographic
2012 was a very eventful year for the social media world. (understatement, I know!) Between acquisitions, introductions of new platforms, and grand site design changes, social media was an ever changing environment. Each time things seemed to calmed down, and marketers could catch their breath for a moment, things got flipped upside-down again. But, even though social … Continue reading The Social Media Report Card: Infographic
From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the top social media moments from 2012, including: The complete integration of the timeline format for Facebook profiles and pages Pinterest becomes a top referral source, … Continue reading Biggest Moments in Social Media in 2012
With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. However, how do we know where to focus our marketing efforts in 2013? Luckily, the great minds at StrongMail, an email marketing and cross-channel solutions company, did a … Continue reading 2013 Marketing Trends: Changing Role of Digital Marketing
What is Pinterest and How to Use it Pinterest has become the third largest , as well as one of the fastest growing, social media websites. After launching in March 2010, Pinterest was slow to gain traction. But, after summer 2011, traffic grew rapidly from approximately 5 million visitors a week at the beginning of … Continue reading Things are Starting to Get Pinteresting
How do you measure the ROI of social media? This is a question that continues to populate blogs, webinars, and conversations between marketers. However, there is not one single answer. The ROI of social media depends greatly on each company's goals, such as: Increase leads Strengthen relationships with current customers Drive more engaged visitors to … Continue reading The ROI of Social Media for Retail Websites
Each year Burson-Marsteller, a leading global public relations and communications firm, completes a social media check-up examining how Fortune 100 companies use popular social networking platforms including: Twitter, Facebook, YouTube. This year, the study also included a review of how the world's leading brands are using the newest game players, Google+ and Pinterest. The way … Continue reading How Fortune 100 Companies Use Social Media