There has been a lot of buzz in the marketing world the last couple of days about an update to the rankings section of Google’s Webmasters Tools. The update reads:

In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.

Prior to this update, Google encouraged marketers to focus on link building for improving site rankings:

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

This is not a big surprise because the importance of unique and well written content on websites has been steadily increasing over the past few years.  This update does not mean that other factors, such as site structure, internal and external link building, Author tags, and social signals are not important. But, in level of importance, unique and well-written content is definitely at the top of the pyramid. Continue reading →