How Social Media Impacts SEO: Infographic

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.

The following infographic breaks down ways that social media influences the visibility of your website in search results, including:

  • Social media can help search engines find and index your content faster
  •  Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankings
  • Your content will increase in search results for people connected to you
  • Increases domain authority and the number of inbound links to your website


Interested in more on SEO, check out a these articles as well:

5 Steps for Optimizing YouTube Videos

The Impact of Content on SEO: Infographic

The 4 Factors of SEO

Social Media and SEO – An infographic by the team at WhiteFire, an SEO Company

By Brianna Smith

67 thoughts on “How Social Media Impacts SEO: Infographic

  1. Rob S says:

    What if you’re not popular? Does having a handful of followers, retweets and comments hurt your PR? I really don’t have the time to spend my life on social media or the money to pay someone else to do it for me.

    The fact that tweeting drastically reduces the time it takes for Googlebot to find you was interesting. That’s one thing I do regularly.

    • Info4u says:

      If you have just one follower it improves your chances drastically, But forget about PR, that is for those who want to drive a Mercedes Benz for the status symbol, it is costly and does nothing for your income. worry about your SERP’s (Search Engine Results Pages) and these are dependent on many factors, with your social signals taking more and more importance as the social world evolves. Ensure that your page has links to your social media marketing profiles, and that your social media profiles return the favour and include your web page within their respective pages.

      Many followers will help you get closer to the top of the pile, but these are not the only factors. Good in page SEO helps, so does the application of the FUFISM philosophy… FUFISM = Functional User Firendly Integrated Social Media

      The trick is to ensure that your social media team use the same keyword base and target market group as the web design team and your blogging team. If these three sections work together as a unit you will do very well in the SERP’s

  2. Nick Lewis says:

    Thanks for this very useful infographic; what was the source for the statistics within it?

    Also, in terms of organic SEO, are ‘Tiny URLS’ counterproductive in enhancing Google rankings, or should one always put a full URL?

  3. Nick Lewis says:

    Thanks for the very useful infographic; what was the source for the statistics used within it?

    Also, in terms of organic SEO, does the use of ‘Tiny URLs’ undermine efforts to get one’s site up the Google rankings? i.e. should one always use the full URL?

    • Brianna Smith says:

      Thank you! I am glad you enjoyed the infographic. The infographic was developed and designed by WhiteFireSEO, an online marketing company based in Ogden, Utah, specializing in search engine optimization, social media marketing and online branding.

      Regarding, shortened URLs…they do not hurt or help search engine rankings. However, they do serve to very important roles: 1) Shortened URL’s fit better within the character limits of social media message, such as a tweet. 2) By using a service like you can track the number of clicks/engagement that your url gets on social media.

      Hope this helps and let me know if you have any additional questions!


        • Brianna Smith says:

          Hi Nick,

          No, it does not hurt or help SEO. URL shorteners, like, use 301 redirects to direct the shorter URL to the full URL. So, search engines only take into account the full URL.

          Hope this helps!


  4. Info4u says:

    The new approach to SEO (Search Engine Optimisation) uses social signals an awful lot more than it ever did, and the value of your social signals should not be underestimated.

    The value of your authorship tags is also an important factor that most SEOT&P (Search Engine Optimisation Technicians and Practitioners) still ignore.

    This is a good INFO-GRAPHIC, but shorts the issue of FUFISM….

  5. Ankit Paliwal says:

    Nice Infographics! A good read.
    We are using other organics techniques for the SEO. But as this infographics say social media optimization help content to get indexed soon, then it’s a win win situation. Surely we will use social media now on.


    • Brianna Smith says:


      Thank you for leaving a comment. You are definitely doing the right thing! Social media does not replace on-page SEO tactics, but it can help the SEO process.



  6. Kurt Vander Bogart says:

    This infographic is nice and it makes common sense, but there is no reference to where the numbers came from, I have to ask, is the data real?

  7. search engine optimization says:

    seo are creating a very impact good for worldwide promotion plans. Typically, your before (or higher) a website would seem inside particular investigation final results listing, the actual a whole much bigger site web site opinions it can get from your pursuit car.

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