The Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic because it compares traditional and inbound marketing before delving into the 5 steps to increase traffic and convert leads into customers. In the infographic, the Whole Brain Group breaks down the … Continue reading 5 Steps to Converting Leads: an Inbound Marketing Infographic
Tag: seo
Agile Marketing: What is it and Why is it Important?
The following is my most recent blog post for Mudbug Media entitled "What is Agile Marketing and Why is it Important?". Agile Marketing…Is it just a buzzword or a new way of marketing that could have a big impact on productivity and creativity? Agile originally began as an approach to software development, but the ideas … Continue reading Agile Marketing: What is it and Why is it Important?
Components of High Quality Content Marketing
As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the forefront. However, content marketing can be quite overwhelming when first diving in, so it is important to understand the influence that … Continue reading Components of High Quality Content Marketing
The 4 Factors of SEO
There is no "one way" to gain the number one spot in search results. Search engines are constantly changing their algorithms, which means companies have to continuously adapt their search engine optimization strategy to meet the needs of both search engines and their customers. Before diving into the ever evolving world of SEO, here is … Continue reading The 4 Factors of SEO
10 Ways to Increase Search Engine Rankings
This article on search engine optimization is great for both beginners and intermediate marketers looking to better understand search engines. This article includes 10 easy to understand tips for increasing your site's ranking in organic searches. If you want to increase your site’s search engine traffic, your site will need to show up on the … Continue reading 10 Ways to Increase Search Engine Rankings
Protecting Your Online Reputation
Your online reputation can make or break your personal brand strategy. In order to maintain your online reputation, regularly scheduled monitoring is necessary to keep track of what information about you is out there on the internet. While you can control what is on your personal online profiles (Facebook, LinkedIn, etc), you can't always control … Continue reading Protecting Your Online Reputation
Growing Offline Business Using Online Tools
Social media has several purposes: Creating Conversations Building Brand Awareness Build a Community Educate Reach New Audiences Understand Your Current Audience Create a More Personal Brand Interact Directly with Customers Display Credibility Promote Your Company The list could go on and on, on why social media is beneficial to your brand. With any marketing attempt, … Continue reading Growing Offline Business Using Online Tools
The Evolving Role of Keyword Research
Keywords are the basis of a successful SEO campaign. But, how do you decide what keywords to use? One of the first things to remember when beginning search engine optimization is that you need to be realistic. There is a lot of competition to obtain the top ranking spots, especially for the very generic words. … Continue reading The Evolving Role of Keyword Research
Should My Brand be on Pinterest?
Atomicdust, an agency in St. Louis, posted a great blog on how to determine if your company should be using Pinterest. As of now, Pinterest is driving more referral traffic than Google+, YouTube, and LinkedIn combined (10 million monthly visitors and growing). I really enjoyed this post because it asks three straight-to-the-point questions about Pinterest … Continue reading Should My Brand be on Pinterest?