Go where your audience is This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn't advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow you to best reach your target audience. … Continue reading How to Choose the Most Effective Social Media Platform for Your Brand
This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking. During the presentation I covered three areas of social media measurements: Social Media Metrics Social Media Measurement Tools Measuring the ROI of Your Social Media Efforts The full presentation can … Continue reading Social Media Analytics and ROI tracking
In my first YouTube optimization article, 5 Steps for Optimizing YouTube Videos, I focused on: File name of your YouTube videos Search engine friendly video titles Keyword optimization and link building opportunities of video descriptions Best practices for adding tags and categories to videos Categorizing videos into playlists As promised, I want to discuss other … Continue reading How to Use YouTube Annotations
Not sure if your business should have a YouTube channel? Did you know that YouTube is the 2nd most popular and used search engine, with more searches than both Bing and Yahoo? So yes, your business should most definitely have well branded presence on YouTube. YouTube can be one of your most powerful tools for reaching … Continue reading 5 Steps for Optimizing YouTube Videos
From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the top social media moments from 2012, including: The complete integration of the timeline format for Facebook profiles and pages Pinterest becomes a top referral source, … Continue reading Biggest Moments in Social Media in 2012
With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. However, how do we know where to focus our marketing efforts in 2013? Luckily, the great minds at StrongMail, an email marketing and cross-channel solutions company, did a … Continue reading 2013 Marketing Trends: Changing Role of Digital Marketing
Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide event centered around the social, cultural, and economic impact of social media. This year’s second global platform was held in 13 cities from September 24th to … Continue reading Social Media Week: Continuing the Global Conversation
We all love to eat. While we may not agree on which is better, spaghetti or tacos, we can agree that food is generally a very popular topic and may be one of the most popular topics on social media What do I want to eat? I will just Tweet out the choices and … Continue reading Top 10 Restaurant Chains on Social Media
Each year Burson-Marsteller, a leading global public relations and communications firm, completes a social media check-up examining how Fortune 100 companies use popular social networking platforms including: Twitter, Facebook, YouTube. This year, the study also included a review of how the world's leading brands are using the newest game players, Google+ and Pinterest. The way … Continue reading How Fortune 100 Companies Use Social Media
Are you a social media and sports addict? Or just interested in the ways different industries use social media? Well, check out this great article on the role of social media in the sports industry. Using real-life examples, the article breaks down how social media techniques have been used to build player notoriety, create a … Continue reading How Social Media Has Changed the Sports Industry