The internet has been a buzz this week with discussion of Facebook's IPO, and rightfully so. It seems like we have all been try to guess when and if it was finally going to happen. But, the loudest rumblings about the social media giant going public have been about the value of the company. There … Continue reading Who Has the Better Ad Network? Facebook Vs. Google
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How Marketers Will Use Social Media In The Future
Each year the Social Media Examiner publishes the 'Social Media Industry Report'. The report is based on interviews with over 3,800 marketers. This year, one of the big questions that they focused on was: "How will marketers change their future social media activities?" Overall, marketers plan on increasing their use of social media in the … Continue reading How Marketers Will Use Social Media In The Future
The Future of Blogging
What should your focus be for your online marketing strategy? The infographic below breaks down what online medias companies will be using in 2012. Takeaways 2012 Start or increase blogging - 43% of companies will have active blogs in 2012, up from 39% in 2011 Create an email newsletter - 77% of companies will use … Continue reading The Future of Blogging
Hunger Games Social Media Strategy Breakdown
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one social media platform, so it is important to develop a multi-platform strategy. The strategy should also include ways to drive traffic across platforms and … Continue reading Hunger Games Social Media Strategy Breakdown
Banana Republic In Flight Fashion Show
Banana Republic is doing an amazing job of promoting their new Mad Men collection. Their newest promotional effort was spontaneous, innovative, and buzz worthy. During a Virgin America flight from New York to Los Angeles, Banana Republic held a spontaneous fashion show right in the middle of the airplane. Using the aisle as the runway, … Continue reading Banana Republic In Flight Fashion Show
Digital Tools to Boost Your Brand
Check out the infographic below shared by PR Daily on what the top digital tools are, why they are the best, and who is already successfully leveraging them
Should My Brand be on Pinterest?
Atomicdust, an agency in St. Louis, posted a great blog on how to determine if your company should be using Pinterest. As of now, Pinterest is driving more referral traffic than Google+, YouTube, and LinkedIn combined (10 million monthly visitors and growing). I really enjoyed this post because it asks three straight-to-the-point questions about Pinterest … Continue reading Should My Brand be on Pinterest?
Social Media Marketing Trends
Social media is constantly evolving and changing, including: How individuals use the different platforms (Twitter, Facebook, Pinterest, etc) How companies communicate with customers How to measure success and ROI How much to invest into a social media strategy and implementation (what is the value of social media?) The Social Media Examiner published a great article … Continue reading Social Media Marketing Trends
How To Drive Traffic Between Social Media Platforms
A social media strategy involves the collaboration of multiple platforms, using the best features of each platform is necessary to create a successful strategy. While Twitter should often be used as an "announcements" platform, Facebook can be used to build conversations through sharing more detailed and insight based content. Example: You find an interesting article … Continue reading How To Drive Traffic Between Social Media Platforms
Pinterest, the Newest Game Changer
Pinterest is truly the newest game changer. Since they launched (10 months ago) more than 13 MILLION users have registered. So why is Pinterest a game changer? Here, are a few reasons why they are not a forced to be messed with: In the U.S., the majority of users are female, but in the U.K., … Continue reading Pinterest, the Newest Game Changer