The Anatomy of the Social Media Command Center

I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of “Social Media Command Centers”.

In the recent months, many major brands have developed what they are calling “Social Media Command Centers.” These centers are state-of-the-art listening hubs that allow brands to monitor their presence on major social platforms and be ultra-responsive to conversations happening about their company. However, with all their glamor, are these command centers really capable of delivering results, or are they just for show?

The following infographic, looks at three of the most noteworthy examples of social media command centers:

  • The University of Oregon’s Quakecave in Autzen stadium
  • Gatorade’s Mission Control at their Chicago headquarters, featuring custom visualization from STRUCK, Undercurrent, and Radian6
  • The American Red Cross Command Center powered by Dell

It also explains how each social media manager can create their own command center, using tools such as:

  • Hootsuite
  • Tweetdeck
  • Tweetchat
  • WordPress
  • SocialBro

Check out the infographic to learn more about a few of our favorite social media command centers, and how to construct your own.

Social Media Command Center Infographic

By Brianna Smith