B2B marketing strategies used to focus solely around trade shows. Before Google ruled our research habits, trade shows were where customers had to go to find and evaluate new vendors. With the rise of social media, new marketing methodologies like inbound marketing, and the changing demographic of the B2B buyer, B2B companies need to re-evaluate all of their marketing efforts. Continue reading
When you first read the title of this post, you probably thought…oxymoron! How can an invasive push notification on your phone be something you would ever look forward too! Stick with me because it may not be easy but it is possible to create a successful push notification strategy. The infographic below from Microsoft takes a deep dive into what makes a push notification strategy successful or ineffective. Continue reading
Social selling may seem like an oxymoron to many marketers. We are told that a good social media marketing strategy is supposed to focus on building a community not being salesy. Well, yes, that is true but it is also true that a business needs to make a profit to survive; so, that is where the idea of social selling comes in. Social selling is about leveraging and connecting with your online community to reach sales goals. Continue reading
Running a small business is very time-consuming, so having tools that can help nurturing your leads is almost priceless. By using marketing automation, you can deliver the right information to your customers and potential customers at exactly the right time via email.
More than anything else, a company’s website is the public face of their business to the world. Consumers are doing more research than ever before when looking to buy a product or service; and when doing that research, if a business does not have a website they will typically loose any potential business from the customer because consumers are finding businesses without websites unprofessional. Continue reading
I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of “Social Media Command Centers”.
In the recent months, many major brands have developed what they are calling “Social Media Command Centers.” These centers are state-of-the-art listening hubs that allow brands to monitor their presence on major social platforms and be ultra-responsive to conversations happening about their company. However, with all their glamor, are these command centers really capable of delivering results, or are they just for show?
The following infographic, looks at three of the most noteworthy examples of social media command centers: Continue reading
Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide event centered around the social, cultural, and economic impact of social media. This year’s second global platform was held in 13 cities from September 24th to the 28th:
Manta recently completed a survey of 600 small businesses across the United States to determine level of activity from small businesses on social media, and how valuable it is to the growth of their businesses.
The following infographic breaks down the findings of the small business social media survey, including: Continue reading
Mobile usage by consumers has been on the rise, and it isn’t slowing down. Because of this trend, it is becoming more important than ever for companies to understand how consumers are using mobile devices to learn about products and complete purchases.
Moosylvania, an independent advertising agency in St. Louis, conducted a study to analyze how mobile usage has altered the consumer path to purchase. The study focused specifically on smart phone and tablet usage, and how purchase behavior differed by device, including: Continue reading
The internet has been a buzz this week with discussion of Facebook’s IPO, and rightfully so. It seems like we have all been try to guess when and if it was finally going to happen. But, the loudest rumblings about the social media giant going public have been about the value of the company. There are lots of questions about the validity of the company’s worth, especially in regards to its advertising revenue source. While many stand by Facebook’s advertising offerings, I wondered if they were truly valuable and how they compared to the global internet leader Google.
Below is a great infographic that breaks down the advantages and disadvantages of the two biggest internet giants: Facebook and Google.
Who Brings the Most Value to the Table? Facebook vs. Google
In the Battle for Best Online Display Advertising Network
To determine which company offers the most value, they were judge on five categories: advertising reach, revenues/growth, advertising performance, ad targeting options, and ad formats. The following are a few takeaways from the competition:
- While both companies have extensive reaches, Google’s network (including YouTube and Blogger) offers advertisers the ability to reach over 90% of the entire online audience
- Every month, Facebook gets over 1 trillion pageviews
- On average, Google ads have a click through rate 10 times higher than that of Facebook ads (sometimes even 36 times higher!!!!!)
- Only Facebook offers targeting options for customer interests, education, likes, and work
- Facebook and Google both offer demographic and location-based targeting for advertising campaigns
- Facebook does not currently offer any mobile advertising options; however, Google does offer mobile advertising
- Google offers advertisers multiple ad types and sizes, including text, image, video, and mobile game ads
- Facebook ad’s are a “one-size-fits-all” format with a very limited number of characters
And the winner of the title for most valuable online display advertising network is……….
Really you had to ask?
Google wins this competition by a landslide. In all actuality, after reading these facts, I can’t help but wonder if Facebook wants to be a real competitor in the online display advertising network. Because it doesn’t really seem like it.