As we settle into 2014, marketers continue to reevaluate their strategies to determine how to better reach, nurture, and convert customers this year. When creating their 2014 marketing strategies, marketers are evaluating the different trends predicted by industry experts. One of the most discussed predictions for 2014 is the importance of creating highly personalized content across all different digital marketing platforms (i.e. website, blogs, social media, email marketing, etc.). In addition, a trend that I expect to continue to grow during 2014 is the importance of having an integrated marketing strategy that connects social media, SEO, content marketing, email, PPC, PR, and event marketing to create a cohesive experience for potential customers. Continue reading
The WordPress.com stats helper monkeys prepared a 2013 annual report my blog.
Here’s an excerpt:
The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 57,000 times in 2013. If it were a concert at Sydney Opera House, it would take about 21 sold-out performances for that many people to see it.
Report no longer available.
Thank you for visiting my blog and for a great 2013!
Blogs have become the life force behind a brand’s online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you also should not be scared of developing your own great blog. It can be a fun, exciting, and very educational journey (for those of you who love to learn as much as I do). Continue reading
We all know that content is king, and its empire is growing by the minute. This is more true now more than ever since Google’s Hummingbird algorithm update. One of the best ways to add content to your website is to create and maintain a blog focused around topics relevant to your company’s industry. A blog is also a great way for professionals to build their personal brand by writing about industry topics and trends. Continue reading
Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king. However, not all types of content can rule over the kingdom of SERPs. The following are 10 tips for writing content that will help your website rank higher in search results: Continue reading
The WordPress.com stats helper monkeys prepared a 2012 annual report for my blog! Thank you to all my wonderful readers, you have helped make this a WONDERFUL year!
Here’s an excerpt:
4,329 films were submitted to the 2012 Cannes Film Festival. This blog had 18,000 views in 2012. If each view were a film, this blog would power 4 Film Festivals
As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the forefront. However, content marketing can be quite overwhelming when first diving in, so it is important to understand the influence that content has on customers and the core components.
Content+, a online marketing agency in the UK, created a captivating infographic to explain the importance and structure of content marketing.
Below are my favorite take-aways from the The Anatomy of Content Marketing – The Heart of Online Success infographic: Continue reading
What should your focus be for your online marketing strategy? The infographic below breaks down what online medias companies will be using in 2012.
- Start or increase blogging – 43% of companies will have active blogs in 2012, up from 39% in 2011
- Create an email newsletter – 77% of companies will use email marketing in 2012
- Find your next superstar- 57% of companies will use social media to find new employees
Social media is probably the best tool that you can use these days when job hunting. Actually, when I was applying for my first job in the marketing and advertising industry, after college graduation, some companies requested that I include social media in my application. It was requested that I did not send them a traditional resume; rather they preferred my cover letter in the body of my email and a link to my public LinkedIn profile. This makes sense since I was applying for a position in an ever-changing industry. This type of application would showcase the applicants who were using the newest and best tools.
Usually, when you think of an online professional network the first platform that comes to mind is LinkedIn. While LinkedIn is undeniably an excellent resource, blogs and Twitter can be great tools as well.
There are quick changes that you can make to all your social media profiles that help portray your professional image.
- Remove (not just un-tag) any unflattering or inappropriate pictures.
- Delete any posts, tweets, shares, etc., which contain inappropriate or offensive language.
- Remove any affiliation with a person or group in which you may be questioned about by future employers.
In addition to making the above changes to your personal profiles, I recommend doing a few searches on Google to see what comes up (what a future employer would see if they “Googled” you).
The most valuable thing to remember when building your personal online brand, specifically across multiple platforms, is to maintain consistency. You cannot be interested in every industry, instead try to highlight your strengths when creating a professional social media presence.
If you going to join a LinkedIn group, blog, or tweet make sure that all posts are connected and relevant to your industry. If you join 50 groups on LinkedIn, each with a different topic, you may come off as indecisive or unfocused to a potential employer. Joining groups based around a similar topic will portray drive and focus.
Keeping the information in both the experience and specialties sections up-to-date is particularly important, because potential employers can view your public profile at any point. In addition, I recommend rewriting your summary section to include keywords that correspond with your industry and expertise.
Blogging is a powerful tool to increase your professional online image. It can increase the likelihood of quality content (specifically related to you) appearing first in search results. However, this is only positive if you pick the correct topic. If you are applying for a job in the print media industry, blogging about your love for homemade juice is not going to help your professional image. Rather, blog about the industry you are in, or are interested in entering. However, do not pick too specific of a topic, because it will be difficult to come up with new posts. Blogging about your industry will highlight your expertise to the world, and even prepare you for future interview questions.
When blogging about your industry, always include your own insights about the topic and trends, as well as offer suggestions to your readers. In your profile, display your creative and deductive skills, along with your knowledge of the industry.
Twitter is becoming one of the big job “search engines” for both job seekers and companies looking for skilled employees. Companies are tweeting job listings more regularly, and professionals are searching for ways to stand out in the sea of tweets. The best way to make your tweets stand out on Twitter is by using Hashtags.
Hashtags specific to your industry
Hashtags specific to your social media profiles
Hashtags about your qualifications
General Job Search Hashtags
Above all, make sure that your Tweets are relevant, appropriate, and informative. The goal of your tweets is to highlight your skills and create a conversation with future employers.