Brand strategy is not limited to businesses anymore; it is now expanding into the idea of branding yourself. I was introduced to the concept of branding yourself during my senior year at Tulane when everyone was getting ready to apply for jobs, specifically the idea of branding your online identity. But, when I thought about … Continue reading How to Brand Yourself Online and Offline
Month: February 2012
Integrating Brand Strategy into Website Design
Now, more than ever, it is important that we stop treating a brand and a website as separate entities. Websites should be extensions of the brand, not separate. A brand is more than a company's logo, product, or tag line; it is the experience that customers associate with the company and the essence of the … Continue reading Integrating Brand Strategy into Website Design