So what is a Klout score and why should you care?
Klout.com is becoming one of the most popular sites for understanding and growing your online network successfully. Klout was created to measure and understand, as well as leverage your brand’s influence online.
A recent article on Forbes.com by Dorie Clark breaks down why your Klout score is important for your brand. It also includes great tips from Alex Lightman, a high ranking Klout member, on how to increase your score.
Your brand’s online influence can not truly be measured solely by the number of Twitter followers or likes on Facebook you have. True influence (Klout) is measured by the content you share and how frequently you interact with your community, as well how often they interact with you. Klout has created a process to convert your brand’s online influence into a number on a scale of 1 – 100. Some of the factors that influence your Klout score are:
- Twitter: Retweets and Mentions
- Facebook: Comments, Wall-Posts, Likes
- LinkedIn: Comments, Likes
- Foursquare: Tips, To-Do’s, Done
- Google+: Comments, Reshares, +1
Even though the list above mentions “likes” and posts, Klout is not measuring your level of “activity” it is measuring your level of influence!
My favorite feature on Klout is the “Klout Style” report. The report measures:
- Whether you share or create content
- If the information you share is focused or broad
- If you are more of a listener or if you participate in online conversations
- Who you influence and who influences you
Based on these factors and more, your brand is categorized into one of 16 categories, including:
For example, Klout categorizes me as a Networker. Klout defines a Networker as: