This article on search engine optimization is great for both beginners and intermediate marketers looking to better understand search engines. This article includes 10 easy to understand tips for increasing your site's ranking in organic searches. If you want to increase your site’s search engine traffic, your site will need to show up on the … Continue reading 10 Ways to Increase Search Engine Rankings
Inbound.org – The Best Source for Inbound Marketing Content
I recently discovered what might be the best source for quality articles relevant to those in the digital community and probably my new favorite website! Inbound.org is a website designed for the passionate digital community. The purpose of the site is to provide the best and most current online content on all aspects of inbound … Continue reading Inbound.org – The Best Source for Inbound Marketing Content
Social Media Industry Report – 2012
The Social Media Examiner recently published their 4th annual social media marketing industry report. Each year they interview marketers about how they are using social media to grow and promote their businesses. For the 2012 report, they interviewed over 3,800 marketers to determine: The top 10 social media questions marketers want answered The time commitment … Continue reading Social Media Industry Report – 2012
Jobs Are Like Boyfriends (and Girlfriends), It’s Okay to Get a New One
"Look job, it’s not you, it’s me. I don’t think we’re as compatible as I once thought." I don't think I have read an article that explains the relationship with one's career better than this one. Kayla Cruz does an excellent job explaining why sometimes you need to leave your job to be happy; in … Continue reading Jobs Are Like Boyfriends (and Girlfriends), It’s Okay to Get a New One
The Future of Blogging
What should your focus be for your online marketing strategy? The infographic below breaks down what online medias companies will be using in 2012. Takeaways 2012 Start or increase blogging - 43% of companies will have active blogs in 2012, up from 39% in 2011 Create an email newsletter - 77% of companies will use … Continue reading The Future of Blogging
Interview With the Head of Social Media at Ford
Check out this interview Scott Monty, head of social media at Ford Motor Company. During the interview, Scott discusses how to connect and engage with customers through social media. Scott also discusses: How Ford uses Google+ and why creating a conversation on Google+ is different compared to other platforms How they measure the sales impact … Continue reading Interview With the Head of Social Media at Ford
Who Does B2B Marketing Better: Facebook vs. LinkedIn
Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the final customer. The great thing about Facebook ads, is that it allows businesses to create a custom targeted campaign to reach their … Continue reading Who Does B2B Marketing Better: Facebook vs. LinkedIn
Review of Google’s Project Glass
Have you heard of "Project Glass" by Google? Check out this review of the glasses and Google's business strategy for promoting and perfecting their newest product. Would you wear the glasses? What do you think is better; the business strategy or the glasses? Related articles Google glasses? What's next? (vodafone.com.au) Google's Project Glass Eyewear: Next … Continue reading Review of Google’s Project Glass
Work Lessons From the Hunger Games
Love, love, love this blog post! "Work Lessons From the Hunger Games" Find out how the following rules will help you to survive at work and "win" your dream career. Get people to like you, or you’ll die Be yourself so that people like you so you don’t die Be memorable or you’ll die … Continue reading Work Lessons From the Hunger Games
Why Your Klout Score is Important
So what is a Klout score and why should you care? Klout.com is becoming one of the most popular sites for understanding and growing your online network successfully. Klout was created to measure and understand, as well as leverage your brand's influence online. A recent article on Forbes.com by Dorie Clark breaks down why your … Continue reading Why Your Klout Score is Important