Pinterest is truly the newest game changer. Since they launched (10 months ago) more than 13 MILLION users have registered. So why is Pinterest a game changer? Here, are a few reasons why they are not a forced to be messed with: In the U.S., the majority of users are female, but in the U.K., … Continue reading Pinterest, the Newest Game Changer
Social Media Marketing By the Numbers
Via Scoop.it - Being Your Brand You can not argue with the cold hard numbers on the power of social media marketing (well you could, but it would be a losing battle). This infographic from Mashable shows the power of social media marketing in regards to Facebook, Twitter, YouTube, and location based services (such as FourSquare) strictly through numbers. So what can … Continue reading Social Media Marketing By the Numbers
How a Subject Line Can Make or Break Your Email Marketing Campaign
Via Scoop.it - Being Your Brand Next time you pen an email subject line think twice about the words you're using. Click the link below to see a great infographic showing the best times to send emails, when people read emails most (6 a.m. surprisingly!), and what words to use in the subject line. … Continue reading How a Subject Line Can Make or Break Your Email Marketing Campaign
Community Managers Share The Best Apps and Tools For Productivity
Via Scoop.it - Being Your Brand Community managers from different businesses & industries offer their insight on how to best increase your productivity & the best tools to do so. Via mashable.com
Pinterest: Everything You Wanted to Know About 2012's Hottest Startup [INFOGRAPHIC]
Via Scoop.it - Social Media Buzz How fast is Pinterest growing? How many people work there? This infographic lays it out. Via mashable.com
Social Media Week 2012
Today I was able to watch two great live presentations from social media week 2012: Moves Like Jagger: Customer Service Evolved- from Social Media Week San Francisco Applying Big Data Analytics to Social Media Data - from Social Media Week New York Business and Innovation At the end of this week, I will do a … Continue reading Social Media Week 2012
International Social Media Trends
I started wondering how social media trends and usage differs by country. Based on Facebook's fact sheet, international users make up a big chunk of the market. Over 80% of users are outside the U.S. and Canada (WOW!), 676 million active monthly users to be exact. That is a lot of users/followers that can make … Continue reading International Social Media Trends
Why Wikipedia Is Important For Your Social Media Strategy
Many times Wikipedia is overlooked as a tool for both branding and social media. Wikipedia at its core is a collaborative information source and a social media. It is often one of the first listings that appears in search results, and is many people's first choice when they want quick information. A big reason that … Continue reading Why Wikipedia Is Important For Your Social Media Strategy
How to Brand Yourself Online and Offline
Brand strategy is not limited to businesses anymore; it is now expanding into the idea of branding yourself. I was introduced to the concept of branding yourself during my senior year at Tulane when everyone was getting ready to apply for jobs, specifically the idea of branding your online identity. But, when I thought about … Continue reading How to Brand Yourself Online and Offline
Integrating Brand Strategy into Website Design
Now, more than ever, it is important that we stop treating a brand and a website as separate entities. Websites should be extensions of the brand, not separate. A brand is more than a company's logo, product, or tag line; it is the experience that customers associate with the company and the essence of the … Continue reading Integrating Brand Strategy into Website Design