Lead scoring isn't just about ranking prospects—it’s about focusing your efforts where they matter most. A solid lead scoring strategy is a powerhouse tool for optimizing marketing campaigns and aligning with your sales team to close bigger deals. But how do you put this strategy into gear? By pairing it with tools like HubSpot and … Continue reading Master Lead Scoring with HubSpot and Monday.com
Is your lead scoring stuck in the past? With 2025 on the horizon, it’s the perfect time to rethink how you qualify and prioritize leads. A revamped lead scoring strategy can be a game-changer, helping your team zero in on the best opportunities and optimize conversions. This guide breaks down innovative techniques that will elevate … Continue reading Upgrade Your Lead Scoring Strategy for 2025
When it comes to meeting the challenges of tight budgets and limited resources, small B2B marketing teams need a strategy that packs a punch. That’s where account-based marketing (ABM) steps in. ABM isn’t just a buzzword—it’s a foUnlock Big Wins with ABM for Small B2B Teams For small B2B marketing teams juggling tight budgets and … Continue reading Mastering ABM for Small B2B Marketing Teams
Decision paralysis—a challenge we’re all too familiar with in B2B marketing. When customers are overwhelmed by choices or lack confidence in their decision-making, it can stall progress and derail your campaigns. But what if you could guide them to clarity while strengthening your own strategies? This article lays out seven actionable marketing strategies designed to … Continue reading Overcoming Decision Paralysis: 7 Game-Changing Marketing Strategies
Marketing teams today face complex workflows, juggling countless tasks while striving to maintain seamless communication and collaboration. But what if there was a smarter way to organize and execute projects? Enter marketing work management solutions – tools that go beyond traditional project management to revolutionize how teams work together. These platforms offer more than just … Continue reading Unlock the True Potential of Your Marketing Work Management Solution
Less than 2 weeks ago I had the wonderful opportunity to attend HubSpot's Inbound Conference in Boston. I have been to this conference before and it is one of my favorite industry conferences. I had not been able to attend the past 2 years, so I was very excited to return and ready to be … Continue reading Top Takeaways from 2017 Inbound Conference
B2B marketing strategies used to focus solely around trade shows. Before Google ruled our research habits, trade shows were where customers had to go to find and evaluate new vendors. With the rise of social media, new marketing methodologies like inbound marketing, and the changing demographic of the B2B buyer, B2B companies need to re-evaluate all of their marketing … Continue reading The New Age of B2B Marketing
When you first read the title of this post, you probably thought…oxymoron! How can an invasive push notification on your phone be something you would ever look forward too! Stick with me because it may not be easy but it is possible to create a successful push notification strategy. The infographic below from Microsoft takes … Continue reading Creating a Mobile Push Notification Strategy that Works
In 2015, I joined the podcast movement as an avid listener. I will not lie; I was amazed at the amount incredible free content that is available via podcasts from so many talented marketers and entrepreneurs. How did I not know about this sooner?!? There is a wide variety of marketing podcasts out there to choose … Continue reading 6 Marketing Podcasts You Should Listen to in 2016
While many marketing methods and strategies can be used for both B2B and B2C businesses, we as marketers need to approach each audience very differently. Each audience has a different buying cycle, and it is important that we look at each of the individual segments on its own. For example, for a B2B business selling medical equipment a … Continue reading Similar but Different: B2B and B2C Marketing in the New Year [Infographic]