Human Talent or Party Animal? When an Employee’s Social Media Content Becomes a Legal Liability Yesterday, during the "Oops! Social Media Mistakes and Learnings" Social Media Week event, the panel discussed why it was important to have an internal policy in place for what your employees are allowed to post on their social media pages. … Continue reading Human Talent or Party Animal?
Category: Brand Strategy
Social Media Week 2012 – Miami
Today, social media week Miami hit it out of the park with some amazing speakers. I was able to catch two great discussions that were broadcasted live on LiveStream. Oops! Social Media Mistakes and Learnings The first discussion was "Oops! Social Media Mistakes and Learnings" which focused a lot on social media policies in relation to employee management. The discussion focused around a key point that I … Continue reading Social Media Week 2012 – Miami
Pinterest, the Newest Game Changer
Pinterest is truly the newest game changer. Since they launched (10 months ago) more than 13 MILLION users have registered. So why is Pinterest a game changer? Here, are a few reasons why they are not a forced to be messed with: In the U.S., the majority of users are female, but in the U.K., … Continue reading Pinterest, the Newest Game Changer
Social Media Marketing By the Numbers
Via Scoop.it - Being Your Brand You can not argue with the cold hard numbers on the power of social media marketing (well you could, but it would be a losing battle). This infographic from Mashable shows the power of social media marketing in regards to Facebook, Twitter, YouTube, and location based services (such as FourSquare) strictly through numbers. So what can … Continue reading Social Media Marketing By the Numbers
How a Subject Line Can Make or Break Your Email Marketing Campaign
Via Scoop.it - Being Your Brand Next time you pen an email subject line think twice about the words you're using. Click the link below to see a great infographic showing the best times to send emails, when people read emails most (6 a.m. surprisingly!), and what words to use in the subject line. … Continue reading How a Subject Line Can Make or Break Your Email Marketing Campaign
Community Managers Share The Best Apps and Tools For Productivity
Via Scoop.it - Being Your Brand Community managers from different businesses & industries offer their insight on how to best increase your productivity & the best tools to do so. Via mashable.com
Why Wikipedia Is Important For Your Social Media Strategy
Many times Wikipedia is overlooked as a tool for both branding and social media. Wikipedia at its core is a collaborative information source and a social media. It is often one of the first listings that appears in search results, and is many people's first choice when they want quick information. A big reason that … Continue reading Why Wikipedia Is Important For Your Social Media Strategy
How to Brand Yourself Online and Offline
Brand strategy is not limited to businesses anymore; it is now expanding into the idea of branding yourself. I was introduced to the concept of branding yourself during my senior year at Tulane when everyone was getting ready to apply for jobs, specifically the idea of branding your online identity. But, when I thought about … Continue reading How to Brand Yourself Online and Offline
Integrating Brand Strategy into Website Design
Now, more than ever, it is important that we stop treating a brand and a website as separate entities. Websites should be extensions of the brand, not separate. A brand is more than a company's logo, product, or tag line; it is the experience that customers associate with the company and the essence of the … Continue reading Integrating Brand Strategy into Website Design