Category: Social Media

rock social mendia in 30 minutes a day

How to Rock Social Media in 30 Minutes a Day Infographic

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With a defined social media strategy in place, marketers can rock social media in 30 minutes a day.

Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent.

The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist. This great infographic was developed by the talented Matt Wesson, a Marketing Content Specialist at the marketing automation company Pardot. It focuses on a six channel social media strategy, and how you can build engaged communities around your brand in as little as 30 minutes a day.

So how should you allocate your time on each channel? Well the  infographic breaks the recommended 30 minutes down as follows: Continue reading →

How to Use YouTube Annotations

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In my first YouTube optimization article, 5 Steps for Optimizing YouTube Videos, I focused on:

  1. YouTube LogoFile name of your YouTube videos
  2. Search engine friendly video titles
  3. Keyword optimization and link building opportunities of video descriptions
  4. Best practices for adding tags and categories to videos
  5. Categorizing videos into playlists

As promised,  I want to discuss other ways to optimize your videos for greater viewer engagement. In this article I will focus specifically on annotations, interactive elements that can be added to your video after it is uploaded. At this time, there are six types of annotations that you can add to your videos. Continue reading →

How Social Media Impacts SEO: Infographic

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Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.

The following infographic breaks down ways that social media influences the visibility of your website in search results, including: Continue reading →

5 Steps for Optimizing YouTube Videos

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Not sure if your business should have a YouTube channel? Did you know that YouTube is the 2nd most popular and used search engine, with more searches than both Bing and Yahoo?

YouTube Logo

So yes, your business should most definitely have well branded presence on YouTube. YouTube can be one of your most powerful  tools for reaching and engaging with customers. To reach your customers, you not only have to create a YouTube channel and add videos, you need to make sure that your customers can find your videos and even drive them back to your website. Continue reading →

2012 Social Media Report Card Infographic Pardot

The Social Media Report Card: Infographic

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2012 was a very eventful year for the social media world. (understatement, I know!) Between acquisitions, introductions of new platforms, and grand site design changes, social media was an ever changing environment. Each time things seemed to calmed down, and marketers could catch their breath for a moment, things got flipped upside-down again. But, even though social media last year was a constantly changing arena, it is important for businesses to understand where each of the social media leaders stood at the end of the year; in addition to the opportunities and threats that face each platform during 2013. Continue reading →

2013 Marketing Trends: Changing Role of Digital Marketing

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With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. However, how do we know where to focus our marketing efforts in 2013? Luckily, the great minds at StrongMail, an email marketing and cross-channel solutions company, did a little digging for us!

In conjunction with SurveyMonkey, StrongMail, administered an online poll to learn how more than 1,000 business leaders saw their marketing strategies changing in 2013.

Expansion of Digital Marketing in 2013

Indicate the Marketing Programs You Plan to Increase Spending in 2013

Indicate the Marketing Programs You Plan to Increase Spending for in 2013

Based on the survey results, business leaders across various industries plan to have even more digitally heavy marketing strategies during 2013. Responders reported that they expected to increase spending on Email Marketing (55.5%), Social Media (51.8%), Mobile (42.8%), and SEO/PPC (39.8%) this year. In comparison, only 27.4% of responders thought they would decrease spending on Direct Mail efforts. Continue reading →

Pinterest Boards

Things are Starting to Get Pinteresting

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What is Pinterest and How to Use it

Pinterest LogoPinterest has become the third largest , as well as one of the fastest growing, social media websites. After launching in March 2010, Pinterest was slow to gain traction. But, after summer 2011, traffic grew rapidly from approximately 5 million visitors a week at the beginning of October 2011 to over 21 .5 million weekly visitors by the end of January 2012. Not only has total traffic on Pinterest increased, but it has also become a excellent referral source, as Inc.com saw last year when Pinterest drove as much or more traffic to their site than Facebook.

What and How to Pin

At its core, Pinterest is a visual social network that brands can use to promote their visual content. Most brands already have great visual content they can use to build their Pinterest boards, such as the images on their website, or from advertisements and brochures.Pinterest Boards

When pinning images to your Pinterest boards, there are several tricks you can use to increase both the possibility of your image appearing in search results, and the number of re-pins and link clicks back to your website: Continue reading →

5 Steps to Converting Leads: an Inbound Marketing Infographic

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The  Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic because it compares traditional and inbound marketing before delving into the 5 steps to increase traffic and convert leads into customers.

In the infographic, the Whole Brain Group breaks down the inbound marketing process into the following five steps: Continue reading →