Check out this interview Scott Monty, head of social media at Ford Motor Company. During the interview, Scott discusses how to connect and engage with customers through social media. Scott also discusses: How Ford uses Google+ and why creating a conversation on Google+ is different compared to other platforms How they measure the sales impact … Continue reading Interview With the Head of Social Media at Ford
Category: Social Media
Who Does B2B Marketing Better: Facebook vs. LinkedIn
Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the final customer. The great thing about Facebook ads, is that it allows businesses to create a custom targeted campaign to reach their … Continue reading Who Does B2B Marketing Better: Facebook vs. LinkedIn
Why Your Klout Score is Important
So what is a Klout score and why should you care? Klout.com is becoming one of the most popular sites for understanding and growing your online network successfully. Klout was created to measure and understand, as well as leverage your brand's influence online. A recent article on Forbes.com by Dorie Clark breaks down why your … Continue reading Why Your Klout Score is Important
Newsle – The News You Want To Know
There are many social media platforms to join and watch this year. However, there is one new platform that is getting a lot of buzz and is very intriguing, it is called Newsle. Newsle is a web app that finds and sends you articles in the news about you, your friends, and anyone that interests … Continue reading Newsle – The News You Want To Know
4 Social Media Platforms to Watch in 2012
When the Pinterest phenomenon began, I was personally caught off guard. Even with all the marketing blogs I follow, I did not hear of the new popular social media platform. After reading and writing about the new addicting platform, I became curious about what else could be on the horizon. Everyday new social media platforms … Continue reading 4 Social Media Platforms to Watch in 2012
Top 5 Tech Trends from SXSWi 2012
There are a lot of blogs out there right now about SXSW Interactive 2012, but this is one of my favorites. It gets straight to the point and breaks down the 5 tech trends that were getting the most buzz: Path - Personal social journals. Not sure if I want to know more about people … Continue reading Top 5 Tech Trends from SXSWi 2012
9 Social Media Marketing Tips From the Pros
The Social Media Examiner recently posted a great article about the 9 best Social Media Marketing Tips: Draw attention to your custom tabs in the new Faccbook timeline - they share great applications to create custom tabs, such as: Lujure and ShortStack. Add the LinkedIn company follow button to your site Use Bufferapp to manage … Continue reading 9 Social Media Marketing Tips From the Pros
5 Steps to Using Twitter Effectively
Check out this great blog on 5 easy steps for using Twitter effectively. This post explains why each step is important and how to complete it successfully. Some of the steps covered are: What to tweet about When to tweet Why to re-tweet Using hashtags (Hashtags are one of my favorite ways to draw attention … Continue reading 5 Steps to Using Twitter Effectively
Hunger Games Social Media Strategy Breakdown
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one social media platform, so it is important to develop a multi-platform strategy. The strategy should also include ways to drive traffic across platforms and … Continue reading Hunger Games Social Media Strategy Breakdown
Predicting Social Media Outcomes
There are a lot of unknowns in social media, because it is frequently changing and we are still in the learning phase. When you start using social media, it is important to have realistic expectations regarding how much time is necessary to manage it and what the outcome will be. Nick Martin wrote a great … Continue reading Predicting Social Media Outcomes