Manta recently completed a survey of 600 small businesses across the United States to determine level of activity from small businesses on social media, and how valuable it is to the growth of their businesses. The following infographic breaks down the findings of the small business social media survey, including: The importance of networking online … Continue reading The Power of Social Media for Small Businesses
Category: Technology for Business
The Mobile Purchase Path
Mobile usage by consumers has been on the rise, and it isn't slowing down. Because of this trend, it is becoming more important than ever for companies to understand how consumers are using mobile devices to learn about products and complete purchases. Moosylvania, an independent advertising agency in St. Louis, conducted a study to analyze … Continue reading The Mobile Purchase Path
Who Has the Better Ad Network? Facebook Vs. Google
The internet has been a buzz this week with discussion of Facebook's IPO, and rightfully so. It seems like we have all been try to guess when and if it was finally going to happen. But, the loudest rumblings about the social media giant going public have been about the value of the company. There … Continue reading Who Has the Better Ad Network? Facebook Vs. Google
WebTrends Webinar Recap: Adapting to your dynamic customer base
I recently watched the WebTrends webinar "Adapting to Your Dynamic Customer Base" presented by Jeremiah Oqyang and Susan Etlinger of the Altimeter Group, and Justin Kistner from Webtrends. It was a very insightful presentation about what the dynamic customer is, what they expect from you, and how to meet their needs. The following is a … Continue reading WebTrends Webinar Recap: Adapting to your dynamic customer base
Google’s Playbook for Winning at Mobile
Mobile usage is on the rise as more and more consumers are purchasing smartphones and tablets. Mobile marketing, whether through advertising, a mobile site, or an app, is the best way to reach your customers at the exact point of purchase. With mobile marketing you can reach customers at the moments that matter the most. … Continue reading Google’s Playbook for Winning at Mobile
Google Launches Cloud Storage Service
Google has launched its cloud storage service Google Drive. Google Drive is similar to DropBox and will most likely be beneficial for all types users, from students to traveling sales reps. Similar to DropBox, you install an app on your computer to access files anywhere. Google is supposed to be coming out with an iPhone … Continue reading Google Launches Cloud Storage Service