This article breaks down: What a brand is by definition How the term 'brand' has evolved into something new The difference between brand image and identity. When developing your brand strategy, are you thinking about your brand from a marketers point of view or from your customers' perspective? Would you like to know which point … Continue reading What Is Branding?
Tag: Business
How to Talk-To Your Audience Not At Them
Have you ever wondered "Why did my followers like my Facebook page" or "Do I add value to my audience"? Well, even if you haven't thought about either of those things before I recommend checking out Nick Martin's post about how to Talk TO your audience instead of AT them. Social media is not meant … Continue reading How to Talk-To Your Audience Not At Them
WebTrends Webinar Recap: Adapting to your dynamic customer base
I recently watched the WebTrends webinar "Adapting to Your Dynamic Customer Base" presented by Jeremiah Oqyang and Susan Etlinger of the Altimeter Group, and Justin Kistner from Webtrends. It was a very insightful presentation about what the dynamic customer is, what they expect from you, and how to meet their needs. The following is a … Continue reading WebTrends Webinar Recap: Adapting to your dynamic customer base
5 Best Logo Redesigns
A logo is a company's distinguishing mark, which customers connect with and remember. A logo needs to be both unique and eye-catching, a memorable design that customers will remember each time they see it. The logo design should communicate the company's values and identity, such as: Technical Fun Professional Healthy Green Family Overtime a company's … Continue reading 5 Best Logo Redesigns
Why Relationship Marketing is Important
Check out this great interview with Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day. In the interview, Mari discusses why relationships are important to businesses (regardless of size or type) and why businesses need to improve their listening skills. She explains that it doesn't matter if you are … Continue reading Why Relationship Marketing is Important
Design in Business
Check out this great blog on how thinking like a designer leads to business success. This article breaks down the very interesting relationship between design and business. Have you ever thought that design could impact your business strategy or organization structure. The way that design can spark innovation is they same way it can impact … Continue reading Design in Business
Social Media Industry Report – 2012
The Social Media Examiner recently published their 4th annual social media marketing industry report. Each year they interview marketers about how they are using social media to grow and promote their businesses. For the 2012 report, they interviewed over 3,800 marketers to determine: The top 10 social media questions marketers want answered The time commitment … Continue reading Social Media Industry Report – 2012
Jobs Are Like Boyfriends (and Girlfriends), It’s Okay to Get a New One
"Look job, it’s not you, it’s me. I don’t think we’re as compatible as I once thought." I don't think I have read an article that explains the relationship with one's career better than this one. Kayla Cruz does an excellent job explaining why sometimes you need to leave your job to be happy; in … Continue reading Jobs Are Like Boyfriends (and Girlfriends), It’s Okay to Get a New One
Who Does B2B Marketing Better: Facebook vs. LinkedIn
Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the final customer. The great thing about Facebook ads, is that it allows businesses to create a custom targeted campaign to reach their … Continue reading Who Does B2B Marketing Better: Facebook vs. LinkedIn
Future of Branding – What Goes into a Branding Framework
“The future of branding is marketing with people and not at them.” This is one of the great quotes included in this new article from BrandGrowth. This post is based around the book Brand Against the Machine (which I am definitely downloading onto my Kindle when I get home). This article does a great job … Continue reading Future of Branding – What Goes into a Branding Framework