Your brand is the core of your business. As I have written in some of my other posts, maintaining brand consistency extremely important to customer relationship management, marketing, product development, advertising, company relationship with employees,and basically every facet of your company. This article by Ben Erickson is a perfect breakdown of why maintaining your brand … Continue reading Why Branding is so Important
Tag: Business
9 Steps to Creating a Personal Brand Strategy
Check out this great infographic below on 9 ways to create your personal branding strategy. You can't just create a LinkedIn profile and hope for the best, a lot of thought and work goes into creating and maintaining a personal brand. When creating your personal brand strategy, you need to determine who you are versus … Continue reading 9 Steps to Creating a Personal Brand Strategy
6 Tips For Strategic Thinking
I recently read a very interesting article in Inc. magazine by Paul Schoemaker; 6 Habits of True Strategic Thinkers The article focused on the six things that strategic company leaders do well. Anticipate upcoming changes in your industry by looking beyond your current business strategy and expanding your external networks. Think Critically when faced with a … Continue reading 6 Tips For Strategic Thinking
How Colors Affect Purchases
Does color affect a customers' purchase experience? Will it increase the chances that a customer will by your product? The answer to both of these questions is YES! Color is one of the most important factors that a customer considers when making a purchase, both consciously and unconsciously. Check out the infographic below on how … Continue reading How Colors Affect Purchases
10 Ways To Generate Trust With Your Landing Page Copy
Via Scoop.it - Being Your Brand Demian Farnworth of The Copybot describes ten ways to generate trust with your landing page copy. 10 Steps To Creating Great Copy Match Ad Copy with Landing Page Headlines Write Seductive Headlines Create Compelling Landing Page Copy Display Impressive Numbers Supply Endorsements Highlight 3rd Party Certification - are you … Continue reading 10 Ways To Generate Trust With Your Landing Page Copy
What Do You Do When Your Social Media Strategy is a Success
So, you have created and implemented a great social media strategy for your company. It is creating conversations and growing your brand. But...what do you do next? What to Do When Your Social Media Strategy Is Successful [VIDEO]
Human Talent or Party Animal?
Human Talent or Party Animal? When an Employee’s Social Media Content Becomes a Legal Liability Yesterday, during the "Oops! Social Media Mistakes and Learnings" Social Media Week event, the panel discussed why it was important to have an internal policy in place for what your employees are allowed to post on their social media pages. … Continue reading Human Talent or Party Animal?
Community Managers Share The Best Apps and Tools For Productivity
Via Scoop.it - Being Your Brand Community managers from different businesses & industries offer their insight on how to best increase your productivity & the best tools to do so. Via mashable.com