6 Marketing Podcasts You Must Listen to in 2016 (1)

6 Marketing Podcasts You Should Listen to in 2016

In 2015, I joined the podcast movement as an avid listener. I will not lie; I was amazed at the amount incredible free content that is available via podcasts from so many talented marketers and entrepreneurs. How did I not know about this sooner?!? There is a wide variety of marketing podcasts out there to choose from; almost to the point that it can be overwhelming when you first get started building your playlist. So, I thought I would help!

Over the past year, I have narrowed down my weekly podcast listening queue to my top favorites. Continue reading

personal branding

A Marketer’s Guide to Getting Started with Personal Branding

A brand is not only a company, logo, or trademark; it is anything that identifies or differentiates one thing from another. That could be one company from another, such as Coca-cola and Pepsi, or  one person from another.  As marketers in the digital space it has become more critical than ever to develop and grow our personal brands. A strong personal brand shows that you know how to successfully market yourself, your skills, and your brand, giving you the credibility needed to land your first job, first client, dream job, or dream client. Continue reading

How to Create Your Own WordPress Blog: A Video Tutorial

We all know that content is king, and its empire is growing by the minute. This is more true now more than ever since Google’s Hummingbird algorithm update. One of the best ways to add content to your website is to create and maintain a blog focused around topics relevant to your company’s industry. A blog is also a great way for professionals to build their personal brand by writing about industry topics and trends.  Continue reading

2013 Marketing Trends: Changing Role of Digital Marketing

With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. However, how do we know where to focus our marketing efforts in 2013? Luckily, the great minds at StrongMail, an email marketing and cross-channel solutions company, did a little digging for us!

In conjunction with SurveyMonkey, StrongMail, administered an online poll to learn how more than 1,000 business leaders saw their marketing strategies changing in 2013.

Expansion of Digital Marketing in 2013

Indicate the Marketing Programs You Plan to Increase Spending in 2013

Indicate the Marketing Programs You Plan to Increase Spending for in 2013

Based on the survey results, business leaders across various industries plan to have even more digitally heavy marketing strategies during 2013. Responders reported that they expected to increase spending on Email Marketing (55.5%), Social Media (51.8%), Mobile (42.8%), and SEO/PPC (39.8%) this year. In comparison, only 27.4% of responders thought they would decrease spending on Direct Mail efforts. Continue reading