Less than 2 weeks ago I had the wonderful opportunity to attend HubSpot's Inbound Conference in Boston. I have been to this conference before and it is one of my favorite industry conferences. I had not been able to attend the past 2 years, so I was very excited to return and ready to be … Continue reading Top Takeaways from 2017 Inbound Conference
Running a small business is very time-consuming, so having tools that can help nurturing your leads is almost priceless. By using marketing automation, you can deliver the right information to your customers and potential customers at exactly the right time via email. If you follow the Being Your Brand blog, you know that I am a … Continue reading Marketing Automation on a Small Budget
As we settle into 2014, marketers continue to reevaluate their strategies to determine how to better reach, nurture, and convert customers this year. When creating their 2014 marketing strategies, marketers are evaluating the different trends predicted by industry experts. One of the most discussed predictions for 2014 is the importance of creating highly personalized content across … Continue reading 20 Marketing Statistics That Will Influence Decisions in 2014
While many companies are focusing on integrating social media into their marketing strategies (as they should), they are tending to also over look tried-and-true practices to reach customers, one of which is email marketing. While other online medias, such as Facebook and Twitter, continue to grow in popularity, I think that there may be a … Continue reading Why You Shouldn’t Give Up on Email Marketing
With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including: What platform will your end users view the email in? … Continue reading How to Create a Successful Email Marketing Campaign
Today's consumers are being hit with sales messages from all directions; while watching TV, reading magazines (paper or tablet version), browsing the web, checking out what their friends are up to on Facebook, checking their email, and more. However, even with all the different ways consumers are being targeted they still have the power to … Continue reading 6 Tips for Effective Email Marketing
Via Scoop.it - Being Your Brand Next time you pen an email subject line think twice about the words you're using. Click the link below to see a great infographic showing the best times to send emails, when people read emails most (6 a.m. surprisingly!), and what words to use in the subject line. … Continue reading How a Subject Line Can Make or Break Your Email Marketing Campaign