Less than 2 weeks ago I had the wonderful opportunity to attend HubSpot’s Inbound Conference in Boston. I have been to this conference before and it is one of my favorite industry conferences. I had not been able to attend the past 2 years, so I was very excited to return and ready to be inspired. I was not disappointed! Pages and pages of my notebook are filled with takeaways from the many sessions I attended, and I wanted to share a few of my favorites with you!
Earlier this year, Social Fresh published the 2012 Facebook Advertising Report, an analysis of how advertisers are using Facebook’s advertising tools.
For the report, 347 Facebook advertisers were surveyed, and the results were analyzed by leading industry experts from Likeable Media, WebTrends, Buddy media, BlitzLocal, and Social Fresh. The follow is a recap of some of my favorite sections of the report.
Based on the report, companies advertise on Facebook for four reasons:
In addition, companies set their advertising goals based on these same four reasons. Continue reading