Each year the Social Media Examiner publishes the 'Social Media Industry Report'. The report is based on interviews with over 3,800 marketers. This year, one of the big questions that they focused on was: "How will marketers change their future social media activities?" Overall, marketers plan on increasing their use of social media in the … Continue reading How Marketers Will Use Social Media In The Future
Tag: Facebook
The Future of Blogging
What should your focus be for your online marketing strategy? The infographic below breaks down what online medias companies will be using in 2012. Takeaways 2012 Start or increase blogging - 43% of companies will have active blogs in 2012, up from 39% in 2011 Create an email newsletter - 77% of companies will use … Continue reading The Future of Blogging
Who Does B2B Marketing Better: Facebook vs. LinkedIn
Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the final customer. The great thing about Facebook ads, is that it allows businesses to create a custom targeted campaign to reach their … Continue reading Who Does B2B Marketing Better: Facebook vs. LinkedIn
Why Your Klout Score is Important
So what is a Klout score and why should you care? Klout.com is becoming one of the most popular sites for understanding and growing your online network successfully. Klout was created to measure and understand, as well as leverage your brand's influence online. A recent article on Forbes.com by Dorie Clark breaks down why your … Continue reading Why Your Klout Score is Important
Newsle – The News You Want To Know
There are many social media platforms to join and watch this year. However, there is one new platform that is getting a lot of buzz and is very intriguing, it is called Newsle. Newsle is a web app that finds and sends you articles in the news about you, your friends, and anyone that interests … Continue reading Newsle – The News You Want To Know
4 Social Media Platforms to Watch in 2012
When the Pinterest phenomenon began, I was personally caught off guard. Even with all the marketing blogs I follow, I did not hear of the new popular social media platform. After reading and writing about the new addicting platform, I became curious about what else could be on the horizon. Everyday new social media platforms … Continue reading 4 Social Media Platforms to Watch in 2012
Top 5 Tech Trends from SXSWi 2012
There are a lot of blogs out there right now about SXSW Interactive 2012, but this is one of my favorites. It gets straight to the point and breaks down the 5 tech trends that were getting the most buzz: Path - Personal social journals. Not sure if I want to know more about people … Continue reading Top 5 Tech Trends from SXSWi 2012
9 Social Media Marketing Tips From the Pros
The Social Media Examiner recently posted a great article about the 9 best Social Media Marketing Tips: Draw attention to your custom tabs in the new Faccbook timeline - they share great applications to create custom tabs, such as: Lujure and ShortStack. Add the LinkedIn company follow button to your site Use Bufferapp to manage … Continue reading 9 Social Media Marketing Tips From the Pros
Hunger Games Social Media Strategy Breakdown
The promotion of the upcoming Hunger Games movie is a great example of a multidimensional online campaign incorporating an interactive website and social media. Fans are not located on just one social media platform, so it is important to develop a multi-platform strategy. The strategy should also include ways to drive traffic across platforms and … Continue reading Hunger Games Social Media Strategy Breakdown
Predicting Social Media Outcomes
There are a lot of unknowns in social media, because it is frequently changing and we are still in the learning phase. When you start using social media, it is important to have realistic expectations regarding how much time is necessary to manage it and what the outcome will be. Nick Martin wrote a great … Continue reading Predicting Social Media Outcomes