The internet has been a buzz this week with discussion of Facebook's IPO, and rightfully so. It seems like we have all been try to guess when and if it was finally going to happen. But, the loudest rumblings about the social media giant going public have been about the value of the company. There … Continue reading Who Has the Better Ad Network? Facebook Vs. Google
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Google’s Playbook for Winning at Mobile
Mobile usage is on the rise as more and more consumers are purchasing smartphones and tablets. Mobile marketing, whether through advertising, a mobile site, or an app, is the best way to reach your customers at the exact point of purchase. With mobile marketing you can reach customers at the moments that matter the most. … Continue reading Google’s Playbook for Winning at Mobile
Google Launches Cloud Storage Service
Google has launched its cloud storage service Google Drive. Google Drive is similar to DropBox and will most likely be beneficial for all types users, from students to traveling sales reps. Similar to DropBox, you install an app on your computer to access files anywhere. Google is supposed to be coming out with an iPhone … Continue reading Google Launches Cloud Storage Service
How Marketers Will Use Social Media In The Future
Each year the Social Media Examiner publishes the 'Social Media Industry Report'. The report is based on interviews with over 3,800 marketers. This year, one of the big questions that they focused on was: "How will marketers change their future social media activities?" Overall, marketers plan on increasing their use of social media in the … Continue reading How Marketers Will Use Social Media In The Future
10 Ways to Increase Search Engine Rankings
This article on search engine optimization is great for both beginners and intermediate marketers looking to better understand search engines. This article includes 10 easy to understand tips for increasing your site's ranking in organic searches. If you want to increase your site’s search engine traffic, your site will need to show up on the … Continue reading 10 Ways to Increase Search Engine Rankings
Interview With the Head of Social Media at Ford
Check out this interview Scott Monty, head of social media at Ford Motor Company. During the interview, Scott discusses how to connect and engage with customers through social media. Scott also discusses: How Ford uses Google+ and why creating a conversation on Google+ is different compared to other platforms How they measure the sales impact … Continue reading Interview With the Head of Social Media at Ford
Review of Google’s Project Glass
Have you heard of "Project Glass" by Google? Check out this review of the glasses and Google's business strategy for promoting and perfecting their newest product. Would you wear the glasses? What do you think is better; the business strategy or the glasses? Related articles Google glasses? What's next? (vodafone.com.au) Google's Project Glass Eyewear: Next … Continue reading Review of Google’s Project Glass
Why Your Klout Score is Important
So what is a Klout score and why should you care? Klout.com is becoming one of the most popular sites for understanding and growing your online network successfully. Klout was created to measure and understand, as well as leverage your brand's influence online. A recent article on Forbes.com by Dorie Clark breaks down why your … Continue reading Why Your Klout Score is Important
Newsle – The News You Want To Know
There are many social media platforms to join and watch this year. However, there is one new platform that is getting a lot of buzz and is very intriguing, it is called Newsle. Newsle is a web app that finds and sends you articles in the news about you, your friends, and anyone that interests … Continue reading Newsle – The News You Want To Know
10 Ways To Generate Trust With Your Landing Page Copy
Via Scoop.it - Being Your Brand Demian Farnworth of The Copybot describes ten ways to generate trust with your landing page copy. 10 Steps To Creating Great Copy Match Ad Copy with Landing Page Headlines Write Seductive Headlines Create Compelling Landing Page Copy Display Impressive Numbers Supply Endorsements Highlight 3rd Party Certification - are you … Continue reading 10 Ways To Generate Trust With Your Landing Page Copy