When you first read the title of this post, you probably thought…oxymoron! How can an invasive push notification on your phone be something you would ever look forward too! Stick with me because it may not be easy but it is possible to create a successful push notification strategy. The infographic below from Microsoft takes a deep dive into what makes a push notification strategy successful or ineffective. Continue reading
Social selling may seem like an oxymoron to many marketers. We are told that a good social media marketing strategy is supposed to focus on building a community not being salesy. Well, yes, that is true but it is also true that a business needs to make a profit to survive; so, that is where the idea of social selling comes in. Social selling is about leveraging and connecting with your online community to reach sales goals. Continue reading
While many marketing methods and strategies can be used for both B2B and B2C businesses, we as marketers need to approach each audience very differently. Each audience has a different buying cycle, and it is important that we look at each of the individual segments on its own. Continue reading
More than anything else, a company’s website is the public face of their business to the world. Consumers are doing more research than ever before when looking to buy a product or service; and when doing that research, if a business does not have a website they will typically loose any potential business from the customer because consumers are finding businesses without websites unprofessional. Continue reading
With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagements, and yet is still a very untapped territory for most businesses. Continue reading
Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? Continue reading
Social media continues to play an even larger role in not only gaining customers, but in retaining and building relationships with current customers. Best selling author Erik Qualman reported in his video #Socialnomics 2014, that 93% of shoppers’ buying decisions are influenced by social media and that 90% of consumers trust peer recommendations, while only 14% trust advertisements.
But what about your current customers? Continue reading
As we settle into 2014, marketers continue to reevaluate their strategies to determine how to better reach, nurture, and convert customers this year. When creating their 2014 marketing strategies, marketers are evaluating the different trends predicted by industry experts. One of the most discussed predictions for 2014 is the importance of creating highly personalized content across all different digital marketing platforms (i.e. website, blogs, social media, email marketing, etc.). In addition, a trend that I expect to continue to grow during 2014 is the importance of having an integrated marketing strategy that connects social media, SEO, content marketing, email, PPC, PR, and event marketing to create a cohesive experience for potential customers. Continue reading
Over the past year there have been a lot of changes in the SEO world, with the Panda, Penguin, and Hummingbird updates the game has changed for all marketers. SEO is now the life force behind all marketing efforts, from social media, to content marketing, to lead nurturing all aspects of marketing are interconnected. But, with changes to the marketing landscape happening at every corner, many marketers are looking for advice on how to prepare for the future. Luckily, now all marketers can get advice from the experts on the future of SEO, social media, and marketing with the following infographic. Continue reading
This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn’t advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow you to best reach your target audience. This same process should be used for determining which social media platforms you should focus the majority of your efforts on.
The infographic below from Social Barrel analyzes the audiences that frequent ten of the most popular social media platforms to help you decide where you should focus your efforts. Continue reading