With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagements, and yet is still a very untapped territory for most businesses. Instagram reports that on average there are 70 million photos shared and 2.5 billion likes per day. But like approaching any social media platform it is important to create a strategy before jumping right in.
The infographic below from TechWyse breaks down ten steps for every business to follow when deciding to integrate Instagram into their marketing strategy. In addition to the ten tips below, make sure to check out the official Instagram Business blog for more tips and examples of how other brands are using the platform for inspiration. For example, there are several things that popular brands on Instagram have in common:
- Laid Back Posting: Unlike Facebook and especially Twitter, you do not need to post on Instagram multiple times a day and sometimes not even every day, depending on your audience. You do not want to aggravate your followers by saturating their feed with only pictures from your brand, which may cause them to unfollow you.
- Real pictures: When taking pictures, they make sure that the pictures that they share are of real things and look like they are taken by real people. For Instagram users it is more important for your picture to look real than professional.
- Adding context to their pictures: If you are trying to sell a product, take a picture of it being used in a real life situation. For example, instead of sharing a picture of a dress on a mannequin, take a picture of a girl wearing the dress while out having coffee with friends.
- Hashtag Heaven: Instagram is all about the hashtag! Find hashtags to piggyback on that fit well with your strategy. Such as, a bridal shop would want to jump in on the #WeddingWednesday or #Instabride hashtags to increase their exposure and following.
[ Source TechWyse Internet Marketing ]