top 10 restaurants on social media

Top 10 Restaurant Chains on Social Media

 

We all love to eat. While we may not agree on which is better, spaghetti or tacos, we can agree that food is generally a very popular topic and may be one of the most popular topics on social media

What do I want to eat? I will just Tweet out the choices and see which wins.

If I check-in to this restaurant on FourSquare could I get a coupon?

I’m such a good cook! I’m going to post a picture of what I made for dinner on Facebook!

Where should we eat for dinner? Let’s see what has the best reviews on Yelp!

I would totally make this awesome dish on Pinterest, and it would look JUST like the picture!

These are statements that we have probably either said ourselves or heard someone else say. Social media has become so engrained in our lives, that it can even become part of our dining experience. Whether it is choosing what/where to eat, sharing a great meal with all our friends/followers, or browsing for fun new recipes to use in the future, social media is creeping into our kitchen’s territory.

Check out the infographic below to find out what restaurant chains are most popular on social media. The infographic breaks down the top 10 limited-service restaurant chains by social media platform, including: Continue reading

Mad Men vs. The Modern Marketer

Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution of the marketing and advertising profession, from Mad Man to Now.

In the infographic, Matt breaks down each aspect of both the 50’s/60’s marketer and the modern marketer; from the clothes they wear to the tools they use to reach consumers. Check out more about the evolution of “the art of influence” below! Continue reading

The Future of Blogging

What should your focus be for your online marketing strategy? The infographic below breaks down what online medias companies will be using in 2012.

Takeaways 2012

  • Start or increase blogging – 43% of companies will have active blogs in 2012, up from 39% in 2011
  • Create an email newsletter – 77% of companies will use email marketing in 2012
  • Find your next superstar- 57% of companies will use social media to find new employees

The Future of Blogging Infographic

Who Does B2B Marketing Better: Facebook vs. LinkedIn

Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the final customer. The great thing about Facebook ads, is that it allows businesses to create a custom targeted campaign to reach their customers regardless of company size.

While Facebook can target a select group of people for an ad to be shown to, LinkedIn is a unique group of business. LinkedIn is a specialized network for the business world, which is composed of users who are passionate about their industry and are looking to network. For companies looking to utilize social media to reach their customers, the platform they choose to use will be based on which site their customers are already using. If a company is looking reach women looking for a great summer dress, Facebook would be the way to go. However,  interactive agency would have much better luck using LinkedIn to connect with potential clients than Facebook.

The infographic below from San Diego Web Design & Marketing Agency breakdowns the differences between the two social networking powerhouses.

B2B Marketing Facebook Vs. LinkedIn Infographic

How Colors Affect Purchases

Does color affect a customers’ purchase experience? Will it increase the chances that a customer will by your product?

The answer to both of these questions is YES! Color is one of the most important factors that a customer considers when making a purchase, both consciously and unconsciously. Check out the infographic below on how colors affect purchases.

Here my 3 favorite facts:

  • 85% of customers say that color is one of the primary factors that they consider when choosing to buy a product.
  • Color can increase brand recognition by 80%.
  • Colors can even entice the right “type” of customers. Using orange in your ad will entice impulse shoppers, so use shades of orange for big sales. Budget focused shoppers respond best to navy blue and teal.

Also, check out below what emotions your brand’s colors invoke when your customers see your logo or product. The infographic also breaks down how time, overall design, and words can impact purchase decisions.

In the comments below let me know what you think of the infographic and/or if color has ever swayed your decision to make a purchase.

How do  colors affect purchases

Gen Y Working Women Infographic

I came across the infographic below (posted by Mashable) on generation Y women in the workplace. Generation Y (also known as Millennials) is composed of those born between the later 1970’s and the early 1990’s. As it is, I happen to be part of the Y generation.

Some of the facts that I was not surprised by were, Gen Y women:

  • Use Facebook for personal usage rather than professional uses.
  • Are more familiar with social media sites, and tend to log onto them every day.
  • Have the most positive outlook for women in the workplace, compared to other generations.
  • Work-life balance is the most important career factor. This does not surprise me since this is something very important to me. I think gen Y women are aware that to be  happy one must be fulfilled not only in their career but also in their home/personal life.

Here are some of the takeaways that I found most interesting:

  • Even though we have a more positive outlook, we still are less likely to speak up then our male counterparts and feel underpaid (more than other generations).
  • Almost half of gen Y women lack a clear career path. This surprises me since there is so much information and many tools on the internet about defining and managing your career goals.
  • That only 50% of gen Y women (ages 25-29) have children. This seems surprising, because growing up we were under the assumption that you go to college, get a job, get married, and have children, in that order. You are never really told that there are gaps in-between, during which you are building your career and/or married but do not yet have children.

Oh, and between 1997 – 2011 the number of women-owned firms increased by 50%. Not surprising, we like to be the boss!

Generation Y Working Women Infographic

Growing Offline Business Using Online Tools

Social media has several purposes:

  1. Creating Conversations
  2. Building Brand Awareness
  3. Build a Community
  4. Educate
  5. Reach New Audiences
  6. Understand Your Current Audience
  7. Create a More Personal Brand
  8. Interact Directly with Customers
  9. Display Credibility
  10. Promote Your Company

The list could go on and on, on why social media is beneficial to your brand. With any marketing attempt, there must be a goal (such as selling more of a products). Online marketing efforts are very successful at creating online “followers” into offline customers, including:

  • social media
  • online ads
  • geographic based platforms

How Online Marketing Drives Offline Success Infographic

The infographic below from KISSmetrics breaks down how influential online marketing is for increasing sales and reaching conversion rate goals. Here are a few of the facts that stood out:

  • 53% of people on Twitter suggest companies and or products in their tweets with 48% delivering on their intention to buy
  • 75% of small businesses have a company page on a social networking site
  • 20% of searches on Google are location specific (are you using the right keywords for your SEO? Check out my blog on choosing the right keywords to increase your Google rankings here)
  • On average, 1155 people purchase a group deal on Groupon DAILY
  • The best banner ad size and location are 300×250 and the top right corner

How Online Marketing Drives Offline Success

http://blog.kissmetrics.com/how-online-marketing-drives-offline-success/

Social Media Week 2012

Today I was able to watch two great live presentations from social media week 2012:

  • Moves Like Jagger: Customer Service Evolved- from Social Media Week San Francisco
  • Applying Big Data Analytics to Social Media Data – from Social Media Week New York Business and Innovation

At the end of this week, I will do a recap of all the tricks and tools I learned from the different speakers and panels.

If you are interested, you can watch all the presentations, panels, and events from all over the world live online. You can even tweet in your questions, and they will answer them while you watch. I recommend watching the Applying Big Data Analytics to Social Media Data panel discussion, some really impressive social media analytics tools were discussed. All of the past event videos, which were originally live streamed, are available at the bottom of each event page (ex: at the bottom of the SMW NY Business and Innovation page).

Click following LiveStream link to watch presentations for Social Media Week live from New York, Hamburg, London, Miami, San Francisco, Washington D.C., Paris, Singapore, Toronto, and Toyko. LiveStream

Also, check out the Social media Week Real Time Inforgraphic. It is very cool! Real time info on the top trending topics, check-ins, hashtags, handles, tweets, and events. Below is a screen shot of the global Social Media Week Real Time Infographic.

Use the following link to check out the: Social Media Week 2012 Real Time Infographic

Social Media Week 2012 Real Time Infographic