50 Mobile Marketing Facts That Will Blow You Away

Do you have a mobile website or app?
Not sure if you should invest in developing a mobile site or app?
Don’t think you need a mobile marketing strategy?

MOBILE! It is what everyone is talking about, and for a good reason. Smartphones and tablets have changed the way that business can, and should be, connecting with consumers.

Check out these 50 facts on mobile marketing in the presentation below by HubSpot , and see if you still think you have time to wait to develop your mobile marketing strategy. Here are the 10 facts I found most surprising: Continue reading

The Modern Marketer: Infographic

Want to be a marketer? Well, make sure you know what it truly means. To become a successful marketer it is no longer about developing a catchy ad campaign that you will shout from the roof tops. marketing has evolved into a combination of artistry and science. The modern marketer must have a strategic and analytical mind dedicated to measurable metrics but that is always craving a creative outlet.  Continue reading

5 Steps to Converting Leads: an Inbound Marketing Infographic

The  Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic because it compares traditional and inbound marketing before delving into the 5 steps to increase traffic and convert leads into customers.

In the infographic, the Whole Brain Group breaks down the inbound marketing process into the following five steps: Continue reading

How Social Media Has Changed the Sports Industry

Sports industry social mediaAre you a social media and sports addict? Or just interested in the ways different industries use social media? Well, check out this great article on the role of social media in the sports industry. Using real-life examples, the article breaks down how social media techniques have been used to build player notoriety, create a culture around sporting events, increase ticket sales, and managing crisis situations.


Image courtesy of FreeDigitalPhotos.net

Hunger Games Website Strategy

Like many others, I have read and fallen in love with the Hunger Games trilogy. Upon finishing the last book, and with the knowledge of the upcoming movie, I decided to check out the movie’s website to watch the trailer. As I dug deeper, I found much more than just a website full of information about a movie. I found a multidimensional online campaign incorporating an interactive website and social media. The Hunger Games online marketing campaign has not only promoted the movie; it has created a world in which it feels like the country of Panem actually exists. In this post, I want to break down the official Hunger Games websites that serve as the core of their online marketing strategy.

Hunger Games Website Design & Strategy

As with other movies, a general Hunger Games movie website was created that features the movie trailer, photos, posts, countdown, and more.


Digging deeper into the site, I noticed that they had created an online world around the idea of a real country called Panem. A separate site connected to the main Hunger Games movie website called the Capitol.PN network was created.


Hunger Games Capitol Network Site

Upon entering the Capitol Network Hunger Games website, I noticed that I did not recognize the top-level domain. My first thought was “what in the world is .pn?” After doing a quick Google search, I discovered the top-level domain.pn stands for the Pitcairn Islands. This domain is only used in a hand full of other URLs, including ESPN and Groupon.

So why was this uncommon domain picked? It actually seems like a VERY smart choice. They are creating a world in which it seems that this website is the official website of the Hunger Games (not the book but the actual games) created by the Capitol of Panem. This may seem like a very miniscule change, but this was actually a highly significant decision because the URL is on all promotional materials, both online and offline.

Upon entering the Capital.PN Network, users must register as citizens of Panem. Registration can be completed by using your Facebook or Twitter account. After registering, each “citizen” is assigned to a district (this will be pivotal to the social media strategy).

Sections within the Capitol Network site include

  • Opening Ceremonies – This section includes information on how to watch the live broadcast of the red carpet premier.
  • Reserve seats – Where you can purchase tickets to the movie.
  • District Tributes– where you can view the profile of each tribute along, which includes specific QR code for more information. This information would be beneficial in Panem for betting purposes. A live feed of Capitol updates is also located in this section.
  • Capitol TV – This section features only the official trailers for the movie, or in relation to the book, these are the Capitol sanctioned videos.

Here is the Citizen of Panem ID card I was issued during registration:

It is the small details make this online marketing strategy that make it intriguing. For Example:

  • On the Reserve Seats page, there are several mentions  “Attendance is Mandatory”
  • The Capitol Updates feed on the District Tributes page makes sure to mention “Your Trusted Source for News”
  • The Capitol TV page refers to the trailers as Official Capitol TV Productions.

Though small, each of these things helps to create a more real and concrete world.

Both the design and layout of the site do an exceptionally good job of portraying the culture and control of the Capitol. Almost the entire site is designed using shades of gray, which may represent the cold control the Capitol holds over the districts. The only other color included in the design is gold, which may represent the power and importance of the Capitol. The style of the layout is highly formal and technical; it reminds me of what I imagine a website that a secret organization used would look like. I think that the design and layout of the Capitol.PN Network site does a perfect job of portraying the control and unemotional rule of the Capitol over the fictional country of Panem.

Check out my other post just about the use of social media for the promotion of the Hunger Games movie. I breakdown how using multiple platforms (Facebook, Twitter, Youtube) helped to drive site traffic, build a community around the movie, and sustain a conversation. Hunger Games Social Media Strategy Breakdown

What do you think of the Hunger Games website?

Check out my other  information on website strategy and design:

Predicting Social Media Outcomes

There are a lot of unknowns in social media, because it is frequently changing and we are still in the learning phase. When you start using social media, it is important to have realistic expectations regarding how much time is necessary to manage it and what the outcome will be. Nick Martin wrote a great blog on “Predicting Social Media Outcomes”.

Here is little snippit, but check out the full posting to find out more about the what to consider before you start using social media, to ensure it is a success.

  • Understanding your audience
  • Understanding your brand
  • Content
  • Context
  • SEO
  • Influencer engagement
  • Resources

SkillPath – Social Media Conference

I recently was given the opportunity to attend the SkillPath Social Media Conference here in New Orleans on behalf of Mudbug Media. After the event I wrote the following blog on key takeaways from the day:

SkillPath – Social Media Conference

I recently attended the Social Media Conference hosted by SkillPath, to expand my expertise in the field and learn from others ‘ experiences. Throughout the day, discussions centered on social media strategy creation, platform management, content writing, measuring return on investment, and how to mange your company’s online reputation.

Attendees managed social media implementation for companies in many different industries, including automobile, restaurant, retail, and education. Due to the variety of industries and expertise levels represented, insightful conversations developed, shedding light on the evolving standards and practices in the social media realm. See more below on topics covered during the conference.

What do you want to achieve?

Before starting social media, it is important to determine your goals in order to develop a social media strategy. Your goals may include:
• Driving traffic to your website
• Generating leads
• Promoting your business
• Interacting with customers

Once goals have been established, a strategy can be developed to target your specific audience.

What your social media kit should include

Social media is not a single arena; it is a combination of many different platforms, with varying audiences. A social media kit includes different platforms including blogs, social conversation sites, social profiles, business profiles, search tools, social bookmarking sites, photo sharing sites, and video hosting sites. You may or may not include platforms from each category, as it will be very important to determine which platforms are right for your business. A kit will also include tools to manage the different social media platforms, including automating and mobile blogging tools.

Writing for social media

Content writing for social media is very different from writing content for your website, especially since you may have a text limit, such as a tweet which only allows 140 characters. A few key items to remember when writing for social media are:
• Always have a call to action
• Create attention grabbing headlines
• Use bulleted and numbered lists
• Use links and images whenever possible
Realistic required time commitment

While there are many tools available to help you manage multiple social media platforms, it is important to remember that social media never turns off. People will have the ability to comment, tweet, and post about your company 24/7, so a significant amount of time is required to not only post messages but also monitor responses. This allotment will vary greatly, depending on your company’s goals and the variety of platforms used.

Measuring return on investment

Social media is still a young media outlet, and consistent standards for measuring return on investment have not been established. The metrics for measuring the return on investment will correspond directly with your social media goals. Metrics may include increased site traffic, comments, inbound links, page views, or subscribers.

Managing your online reputation

One of the biggest concerns that companies have when considering social media, is how will they control their brand name. This is a valid concern and is one of the key components of a social media strategy. There is always the risk of negative comments, but the goal is to turn the negatives into a positive for your company. Handle the situation correctly and you many not only save a relationship with a customer, but you may also gain new customers. When managing brand reputation, it is important to consider:
• When should you respond?
• Who are you responding to? (Individual or the public)
• What tone should you use?

There are many different monitoring tools available that can help streamline brand management efforts. There are both free and subscription based tools that you can use. Tool selection will be based on your goals, number of platforms, and number of followers/mentions.

Check out more blogs social media strategy, check out Mudbug’s Blog au Roux!

Free Speech and Social Media

One of the popular topics discussed this week at the SXSW Interactive conference in Austin, Texas has been how to balance free speech, personal rights, and protected content in the social media world.

The big question is: can you really post whatever you want without any consequences?

We do have freedom of speech, but not the freedom to publicize misinformation. It seems that social media has given people a sense of freedom, where they feel like they can say whatever they want, whenever they want, and to whomever they want. However… when you say that statement aloud, it does not quite seem “okay”.

Freedom of Speech

It seems like the term “Freedom of Speech” is used a lot to defend unprotected speech. However, what is the difference between protected and unprotected speech?

Protected Speech = you are allowed to express yourself without interference of the government; this includes the content of messages in advertising. This DOES NOT INCLUDE misleading or deceptive content, or content that uses profanity or racial slurs.

Unprotected Speech = speech that is subject to restrictions, including:

  • Content infringing on a copyright, trademark, or patent
  • Defamatory content
  • Profanity filled content

Free speech is a big concern for companies entering social media, because they understandably want to protect their brand. Some companies, particularly in regulated industries, have instated social media policies for employees regarding their personal social media profiles, in addition to company profiles. This is not always the right approach for all companies. Choosing to create a policy to restrict employees’ personal profiles will depend on many factors, including the industry your company is in and company culture.

Setting Guidelines for Company Profiles

There are steps you can take to limit and control content posted on your company’s profiles, such as posting guidelines or page rules. The majority of the social media community views it as acceptable to regulate user-generated content (including comments on Facebook), when you have clearly posted a guideline for what type of content is permitted. It is just as important to consistently enforce the guidelines that you put in place as it is to post them on your profile. Consistent enforcement will decrease any backlash from the social media community when you deem it necessary to delete specific user-generated content. Actually, most social media sites require you to moderate you page for both defamatory content and content infringing on another person’s rights.

While the goal of social media is to create a conversation, it does not mean that we can all say whatever we want, all the time, regardless of other’s rights.

What do you think?

Image: Stuart Miles / FreeDigitalPhotos.net

Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric


This is a great blog on how to perfect your tone when writing content for social media. Social media isn’t about sounding like a brand or company, it is about making a personal connection with your customers. Don’t try to sell your customers constantly through social media. Your customers are not following you on social media to find out every single detail about your product, they can do that on your website. They follow you to connect and build a relationships with the brand. Check out the article for more tips! Social Media Content Strategy: 3 Tips To Make Your Tone Less Brand-Centric