With many factors influencing the success of the real-time online conversations surrounding your company, social media can seem overwhelming at the beginning. These influencing factors include Learning multiple platforms (ie. Facebook, Twitter, Blogs) Maintaining a constant conversation with followers Writing & posting on a schedule By having a strategy in place and investing time each … Continue reading How to Bring Life to a Social Media Strategy
With hundreds of applicants applying for every job right now, how do you make your resume stand out from the rest? One way is by creating an infographic resume. My favorite tool for building a visual, dynamic, and interactive resume is Re.Vu. Re.Vu calls its self the "Cure for the Common Resume". They not only … Continue reading Stand Out With An Infographic Resume
Each year the Social Media Examiner publishes the 'Social Media Industry Report'. The report is based on interviews with over 3,800 marketers. This year, one of the big questions that they focused on was: "How will marketers change their future social media activities?" Overall, marketers plan on increasing their use of social media in the … Continue reading How Marketers Will Use Social Media In The Future
Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the final customer. The great thing about Facebook ads, is that it allows businesses to create a custom targeted campaign to reach their … Continue reading Who Does B2B Marketing Better: Facebook vs. LinkedIn
So what is a Klout score and why should you care? Klout.com is becoming one of the most popular sites for understanding and growing your online network successfully. Klout was created to measure and understand, as well as leverage your brand's influence online. A recent article on Forbes.com by Dorie Clark breaks down why your … Continue reading Why Your Klout Score is Important
Check out this great infographic below on 9 ways to create your personal branding strategy. You can't just create a LinkedIn profile and hope for the best, a lot of thought and work goes into creating and maintaining a personal brand. When creating your personal brand strategy, you need to determine who you are versus … Continue reading 9 Steps to Creating a Personal Brand Strategy
There are many social media platforms to join and watch this year. However, there is one new platform that is getting a lot of buzz and is very intriguing, it is called Newsle. Newsle is a web app that finds and sends you articles in the news about you, your friends, and anyone that interests … Continue reading Newsle – The News You Want To Know
Atomicdust, an agency in St. Louis, posted a great blog on how to determine if your company should be using Pinterest. As of now, Pinterest is driving more referral traffic than Google+, YouTube, and LinkedIn combined (10 million monthly visitors and growing). I really enjoyed this post because it asks three straight-to-the-point questions about Pinterest … Continue reading Should My Brand be on Pinterest?
Via Scoop.it - Being Your Brand I came across this article while reading the newest Inc. magazine, it's all about the qualities that great employees often share: The ignore job descriptions They're eccentric They know when to dial it back They publicly praise They privately complain They speak when other won't They like to prove … Continue reading Eight Qualities of Remarkable Employees
Human Talent or Party Animal? When an Employee’s Social Media Content Becomes a Legal Liability Yesterday, during the "Oops! Social Media Mistakes and Learnings" Social Media Week event, the panel discussed why it was important to have an internal policy in place for what your employees are allowed to post on their social media pages. … Continue reading Human Talent or Party Animal?