Branding is a two way relationship between a company and their customers. A company can create the brand image that they want, but how customers connect with the brand will determine the true brand meaning.
Building a connection with customers is not a simple nor a quick endeavor; rather, it takes consistency, determination and a personal touch. The following are six ways to cultivate customer relationships. Continue reading
A logo is a company’s distinguishing mark, which customers connect with and remember. A logo needs to be both unique and eye-catching, a memorable design that customers will remember each time they see it. The logo design should communicate the company’s values and identity, such as:
Overtime a company’s strategy evolves and so should their logo design. Companies must be very cautious when redesigning their logo because their customers already relate to and have a relationship with the current one. A successful redesign can strengthen the relationship with current customers and create relationships with new customer, while a bad redesign can ruin current relationships and greatly decrease the chances of creating new customer relationships. The following are 5 logo redesigns that successfully communicated the company’s new strategy and identity, as well as helped to strengthen their relationship with customers.
