Facebook advertising is an amazing option for small businesses because it is extremely cost effective and the targeting options are amazing. The most common way that businesses are using Facebook ads is through the “Boost Post” option that appears on every Page post. While this an easy way to create an ad, and you may … Continue reading How to Make Your Ads Stand Out with Facebook Power Editor
Over the past year there have been a lot of changes in the SEO world, with the Panda, Penguin, and Hummingbird updates the game has changed for all marketers. SEO is now the life force behind all marketing efforts, from social media, to content marketing, to lead nurturing all aspects of marketing are interconnected. But, … Continue reading SEO Experts Weigh in on the Future of Marketing [INFOGRAPHIC]
Blogs have become the life force behind a brand's online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you … Continue reading Building Your Blog [SlideShare Presentation]
If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say "well I use Facebook, I could 'Do' social media" or "How hard could it be, it's just social media." While offensive to those of us that have worked hard to become credible professional in the … Continue reading 11 Questions Every Social Media Manager Should Be Able to Answer
Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy (based on a 40 hour work week). Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. … Continue reading Social Media Workflow [Infographic]
Do you have a mobile website or app? Not sure if you should invest in developing a mobile site or app? Don't think you need a mobile marketing strategy? MOBILE! It is what everyone is talking about, and for a good reason. Smartphones and tablets have changed the way that business can, and should be, connecting … Continue reading 50 Mobile Marketing Facts That Will Blow You Away
Want to be a marketer? Well, make sure you know what it truly means. To become a successful marketer it is no longer about developing a catchy ad campaign that you will shout from the roof tops. marketing has evolved into a combination of artistry and science. The modern marketer must have a strategic and … Continue reading The Modern Marketer: Infographic
The Whole Brain Group recently published an intriguing infographic explaining the key components of one of my favorite marketing methodologies, inbound marketing. I was drawn to this infographic because it compares traditional and inbound marketing before delving into the 5 steps to increase traffic and convert leads into customers. In the infographic, the Whole Brain Group breaks down the … Continue reading 5 Steps to Converting Leads: an Inbound Marketing Infographic
JC Penney has been going through a lot of changes lately, and that is an understatement. After changing their logo, leadership, strategy, and pricing model, they have been losing both their identity and their customers. But, they may have a plan to turn it all around. Check out this great article by Lisa Arthur about … Continue reading All Marketers Feel the Ups and Downs at JC Penney
Branding is a two way relationship between a company and their customers. A company can create the brand image that they want, but how customers connect with the brand will determine the true brand meaning. Building a connection with customers is not a simple nor a quick endeavor; rather, it takes consistency, determination and a … Continue reading 6 Steps for Connecting with Customers