What is Pinterest and How to Use it Pinterest has become the third largest , as well as one of the fastest growing, social media websites. After launching in March 2010, Pinterest was slow to gain traction. But, after summer 2011, traffic grew rapidly from approximately 5 million visitors a week at the beginning of … Continue reading Things are Starting to Get Pinteresting
I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of "Social Media Command Centers". In the recent months, many major brands have developed what they are calling "Social Media Command Centers." These centers are … Continue reading The Anatomy of the Social Media Command Center
Twitter can be a powerful tool for sharing information, following topics of interest, and connecting with industry leaders. However, for many businesses (both large and small), Twitter is still that "strange" social media platform that they would like to use but they are unsure how. There are many different approaches that businesses can take when … Continue reading Social Media Case Studies: Twitter Successes to Learn From
Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and the solutions they have discovered along the way are just a few of the things we can learn from the companies who are successfully using Facebook as … Continue reading Social Media Case Studies: Facebook Successes to Learn From
With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including: What platform will your end users view the email in? … Continue reading How to Create a Successful Email Marketing Campaign
I recently wrote an article for the Mudbug Media blog titled "Build a Following with an Integrated Social Media Strategy." In the article I used Lowe's Home Improvement store as an example of a company who got it right. The following are snippets from the article about each component of Lowe's strategy: Lowe's Facebook Strategy … Continue reading Building Brand Loyalty with an Integrated Social Media Strategy
There is no "one way" to gain the number one spot in search results. Search engines are constantly changing their algorithms, which means companies have to continuously adapt their search engine optimization strategy to meet the needs of both search engines and their customers. Before diving into the ever evolving world of SEO, here is … Continue reading The 4 Factors of SEO
I recently watched the WebTrends webinar "Adapting to Your Dynamic Customer Base" presented by Jeremiah Oqyang and Susan Etlinger of the Altimeter Group, and Justin Kistner from Webtrends. It was a very insightful presentation about what the dynamic customer is, what they expect from you, and how to meet their needs. The following is a … Continue reading WebTrends Webinar Recap: Adapting to your dynamic customer base
Social media has become one of the greatest tools for companies to build relationships with their customers. While some companies are hesitant to use social media because of the inability to control negative comments, others realize that the benefits extremely outweigh the risks. The infographic below breaks down how 5 companies were able to leverage … Continue reading 5 Companies Rocking Social Media
What should your focus be for your online marketing strategy? The infographic below breaks down what online medias companies will be using in 2012. Takeaways 2012 Start or increase blogging - 43% of companies will have active blogs in 2012, up from 39% in 2011 Create an email newsletter - 77% of companies will use … Continue reading The Future of Blogging