Tag: Pinterest

How the 10 Most-Followed Brands are Leveraging Pinterest

Photo SearchPinterest is definitely catching the interest of big and influential companies, mostly fashion and media based companies. Including, one of may favorite websites, Mashable!

Magazine companies have seen the advantages of the new image based social media, including Real Simple and Better Homes & Gardens. Both of these magazines benefit from Pinterest because decorating tips are best translated through images. Kate Spade New York is leading the way for fashion brands on Pinterest, with almost 17,000 followers. Instead of waiting to see the newest ad in a magazine, customers can go on Pinterest and peruse all the newest looks.

One company that interests me greatly, it is not a media or fashion company, it is Whole Foods. While it may seem odd that a speciality grocery store has almost 15,000 followers on an image based social media platform, but it makes sense. They have figured out exactly how to portray their brand and company values through images with pictures of gardening, recipes, and food specials.
Via mashable.com

Via Scoop.it – Being Your Brand

Image: Danilo Rizzuti / FreeDigitalPhotos.net

Pinterest, the Newest Game Changer

Pinterest is truly the newest game changer. Since they launched (10 months ago) more than 13 MILLION users have registered. So why is Pinterest a game changer? Here, are a few reasons why they are not a forced to be messed with:

In the U.S., the majority of users are female, but in the U.K., they’re male. Like I discussed in a previous post, International Social Media Trends, platform use can vary greatly by  country. While you may be using the same platform to reach customers all around the world, your audience may be very different in France than it is in China or the U.S.

Though Pinterest has not rolled out official brand pages, there are over 100 brands that are leveraging the new platform to reach customers. A feature that makes Pinterest a great marketing tool for companies is that it allows the ability to control who can pin to your boards.   For example, as a company you may not want followers to be able to pin to each and every one of your boards, so Pinterest gives you the option to can create some boards in which pinning is restricted to the admin, others that allow multiple users to pin, and community boards in which anyone can pin.

So why should your company join Pinterest? Because Pinterest is driving more web traffic to other sites (such as your company’s website) than Google+, LinkedIn, and YouTube COMBINED! Just because Pinterest is the new “fad” doesn’t mean you should disregard its power. If you haven’t tried it out yet, I recommend it (though be prepared, it can be quite addicting).

Via blogs.constantcontact.com

Via Scoop.it – Being Your Brand