Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly to an increase in user engagement on video and image posts, while engagement has decreased for text posts (not include and image, video, etc). … Continue reading Optimizing the Timeline Format for Page Engagement
Tag: Social Media
What’s Their Worth? Facebook Vs. Pinterest Visitors
Pinterest has become a great sales tool for companies already using, and those beginning to use, social media to connect with their customers. It has also grown into one of the most popular social media platforms. But, can it really compete with the "Big Kahuna" of social media, Facebook? Does Pinterest drive valuable site traffic? … Continue reading What’s Their Worth? Facebook Vs. Pinterest Visitors
How Social Media Has Changed the Sports Industry
Are you a social media and sports addict? Or just interested in the ways different industries use social media? Well, check out this great article on the role of social media in the sports industry. Using real-life examples, the article breaks down how social media techniques have been used to build player notoriety, create a … Continue reading How Social Media Has Changed the Sports Industry
Jenna Langer: 5 Ways to Humanize Your Brand
I recently read a great article by Jenna Langer, on how brands can better connect with their customers by creating a brand that is "human". As we all know, humanizing a brand is not a small request; as medias (i.e. social media) and customer expectations continue to change, this challenge becomes more difficult. In the … Continue reading Jenna Langer: 5 Ways to Humanize Your Brand
How to Bring Life to a Social Media Strategy
With many factors influencing the success of the real-time online conversations surrounding your company, social media can seem overwhelming at the beginning. These influencing factors include Learning multiple platforms (ie. Facebook, Twitter, Blogs) Maintaining a constant conversation with followers Writing & posting on a schedule By having a strategy in place and investing time each … Continue reading How to Bring Life to a Social Media Strategy
Components of High Quality Content Marketing
As search engines continue to alter their algorithms , so they can provide users with the best and most relevant content on the internet, the importance of content marketing is being pushed to the forefront. However, content marketing can be quite overwhelming when first diving in, so it is important to understand the influence that … Continue reading Components of High Quality Content Marketing
The Power of the Facebook Power User
With 526 million active daily users, as of March 2012, Facebook usage is continuing to grow. Facebook users are sharing, liking, and commenting on more content than ever before. Of all Facebook users, 20-30% are considered 'Power Users'; the most active and influential users on Facebook. An active user is defined by the number of … Continue reading The Power of the Facebook Power User
Building Brand Loyalty with an Integrated Social Media Strategy
I recently wrote an article for the Mudbug Media blog titled "Build a Following with an Integrated Social Media Strategy." In the article I used Lowe's Home Improvement store as an example of a company who got it right. The following are snippets from the article about each component of Lowe's strategy: Lowe's Facebook Strategy … Continue reading Building Brand Loyalty with an Integrated Social Media Strategy
The Influence of Social Media on Sales
Check out this very interesting article by Nick Martin, recapping his recent presentation at the International Customer Reference Program Conference in Boston. In the article he breaks down his presentation into the following two categories: Impacting the Right Conversations Means Influencing the Bottom Line Business need to understand the different stages of the customer life-cycle. … Continue reading The Influence of Social Media on Sales
Stand Out With An Infographic Resume
With hundreds of applicants applying for every job right now, how do you make your resume stand out from the rest? One way is by creating an infographic resume. My favorite tool for building a visual, dynamic, and interactive resume is Re.Vu. Re.Vu calls its self the "Cure for the Common Resume". They not only … Continue reading Stand Out With An Infographic Resume