The following is my most recent blog on Mudbug Media's Blog au Roux about how to determine if Google+ could benefit your social media strategy. The buzz about Google+ has revved up again lately, possibly due to the negative press that has been recently circling around Facebook, like the sharks in shark week. The press … Continue reading The Pluses and Minuses of Google+
Tag: Social network
The Power of the Facebook Power User
With 526 million active daily users, as of March 2012, Facebook usage is continuing to grow. Facebook users are sharing, liking, and commenting on more content than ever before. Of all Facebook users, 20-30% are considered 'Power Users'; the most active and influential users on Facebook. An active user is defined by the number of … Continue reading The Power of the Facebook Power User
How to Talk-To Your Audience Not At Them
Have you ever wondered "Why did my followers like my Facebook page" or "Do I add value to my audience"? Well, even if you haven't thought about either of those things before I recommend checking out Nick Martin's post about how to Talk TO your audience instead of AT them. Social media is not meant … Continue reading How to Talk-To Your Audience Not At Them
Predicting Social Media Outcomes
There are a lot of unknowns in social media, because it is frequently changing and we are still in the learning phase. When you start using social media, it is important to have realistic expectations regarding how much time is necessary to manage it and what the outcome will be. Nick Martin wrote a great … Continue reading Predicting Social Media Outcomes
How To Drive Traffic Between Social Media Platforms
A social media strategy involves the collaboration of multiple platforms, using the best features of each platform is necessary to create a successful strategy. While Twitter should often be used as an "announcements" platform, Facebook can be used to build conversations through sharing more detailed and insight based content. Example: You find an interesting article … Continue reading How To Drive Traffic Between Social Media Platforms
Social Media Week 2012 – A Global Platform | Blog au Roux | Mudbug Media, Inc.
Via Scoop.it - Being Your Brand Check out the blog I wrote for Mudbug Media on the Social Media Week 2012! Here is a snippit from the blog: Last week was Social Media Week 2012, a weeklong global initiative that focuses on the impact of social media on culture, politics, economics, and social change. This … Continue reading Social Media Week 2012 – A Global Platform | Blog au Roux | Mudbug Media, Inc.
Pinterest: Everything You Wanted to Know About 2012's Hottest Startup [INFOGRAPHIC]
Via Scoop.it - Social Media Buzz How fast is Pinterest growing? How many people work there? This infographic lays it out. Via mashable.com
How to Brand Yourself Online and Offline
Brand strategy is not limited to businesses anymore; it is now expanding into the idea of branding yourself. I was introduced to the concept of branding yourself during my senior year at Tulane when everyone was getting ready to apply for jobs, specifically the idea of branding your online identity. But, when I thought about … Continue reading How to Brand Yourself Online and Offline
Protecting Your Brand On Facebook
Recently I noticed that about an hour or so after reading a post from a company I follow, the number of comments on the post had almost doubled, or maybe even tripled. While I was amazed, I also knew that this was the power of Social Media in action; creating conversation and buzz quickly and … Continue reading Protecting Your Brand On Facebook