So, you have created and implemented a great social media strategy for your company.
It is creating conversations and growing your brand.
But…what do you do next?
What to Do When Your Social Media Strategy Is Successful [VIDEO]
Tag: Twitter
How the 10 Most-Followed Brands are Leveraging Pinterest
Pinterest is definitely catching the interest of big and influential companies, mostly fashion and media based companies. Including, one of may favorite websites, Mashable!
Magazine companies have seen the advantages of the new image based social media, including Real Simple and Better Homes & Gardens. Both of these magazines benefit from Pinterest because decorating tips are best translated through images. Kate Spade New York is leading the way for fashion brands on Pinterest, with almost 17,000 followers. Instead of waiting to see the newest ad in a magazine, customers can go on Pinterest and peruse all the newest looks.
One company that interests me greatly, it is not a media or fashion company, it is Whole Foods. While it may seem odd that a speciality grocery store has almost 15,000 followers on an image based social media platform, but it makes sense. They have figured out exactly how to portray their brand and company values through images with pictures of gardening, recipes, and food specials.
Via mashable.com
Via Scoop.it – Being Your Brand
Human Talent or Party Animal?
Human Talent or Party Animal? When an Employee’s Social Media Content Becomes a Legal Liability
Yesterday, during the “Oops! Social Media Mistakes and Learnings” Social Media Week event, the panel discussed why it was important to have an internal policy in place for what your employees are allowed to post on their social media pages. This is a great article breaks down the best items to include in the policy and how to motivate your employees to follow the policy.
To find out more about what the “Oops! Social Media Mistakes and Learnings” panel discussed check out my blog on Social Media Week Miami.
Check out this article Via thecustomercollective.com
Via Scoop.it – Being Your Brand
Social Media Marketing By the Numbers
Via Scoop.it – Being Your Brand
You can not argue with the cold hard numbers on the power of social media marketing (well you could, but it would be a losing battle). This infographic from Mashable shows the power of social media marketing in regards to Facebook, Twitter, YouTube, and location based services (such as FourSquare) strictly through numbers.
So what can a strong social media campaign do for your brand? Well for Old Spice, one month after they launched their “The Man Your Man Could Smell Like” social media campaign they saw HUGE jumps in their followers/fans:
- 60% increase in Facebook Fans (approx. 650,000 new fans)
- 2700% increase in Twitter followers
- Doubled YouTube subscribers
I would definitely classify the Old Spice campaign as more than successful!
In addition, this infographic breaks down the success of the Katy Perry Purr, EA Games Bulletstorm, Free the Children, Nie Widen Bohren, and Under Armour social media campaigns. How can you deny the power of social media when there are over 4 billion “things” shared on Facebook each day and almost 400 million Foursquare check ins during 2010 alone.
Via pinterest.com
Community Managers Share The Best Apps and Tools For Productivity
Via Scoop.it – Being Your Brand
Community managers from different businesses & industries offer their insight on how to best increase your productivity & the best tools to do so.
Via mashable.com
Pinterest: Everything You Wanted to Know About 2012's Hottest Startup [INFOGRAPHIC]
Via Scoop.it – Social Media Buzz
How fast is Pinterest growing? How many people work there? This infographic lays it out.
Via mashable.com
Social Media Week 2012
Today I was able to watch two great live presentations from social media week 2012:
- Moves Like Jagger: Customer Service Evolved- from Social Media Week San Francisco
- Applying Big Data Analytics to Social Media Data – from Social Media Week New York Business and Innovation
At the end of this week, I will do a recap of all the tricks and tools I learned from the different speakers and panels.
If you are interested, you can watch all the presentations, panels, and events from all over the world live online. You can even tweet in your questions, and they will answer them while you watch. I recommend watching the Applying Big Data Analytics to Social Media Data panel discussion, some really impressive social media analytics tools were discussed. All of the past event videos, which were originally live streamed, are available at the bottom of each event page (ex: at the bottom of the SMW NY Business and Innovation page).
Click following LiveStream link to watch presentations for Social Media Week live from New York, Hamburg, London, Miami, San Francisco, Washington D.C., Paris, Singapore, Toronto, and Toyko. LiveStream
Also, check out the Social media Week Real Time Inforgraphic. It is very cool! Real time info on the top trending topics, check-ins, hashtags, handles, tweets, and events. Below is a screen shot of the global Social Media Week Real Time Infographic.
Use the following link to check out the: Social Media Week 2012 Real Time Infographic
How to Brand Yourself Online and Offline
Brand strategy is not limited to businesses anymore; it is now expanding into the idea of branding yourself. I was introduced to the concept of branding yourself during my senior year at Tulane when everyone was getting ready to apply for jobs, specifically the idea of branding your online identity.
But, when I thought about it a personal brand does not exist solely online. Actually, a personal brand strategy can be applied to networking (online and offline), applying for jobs, and career goals.
It is important remember when you are developing a personal brand strategy, that it is just as important for you to monitor your online brand as it is for companies.
Also, don’t forget to keep your brand information up-to-date (job position, promotions, or new skills) and to build an active community around your brand (make sure your Twitter, LinkedIn, and Facebook posts are relevant to your personal brand strategy).
If you are interested in developing your own personal brand strategy, check out this infographic about things to remember when creating your strategy.
How To Create Your Personal Branding Strategy? #infographic
Planning for Your Social Media Campaign
I can not stress more, the importance of doing your due diligence before starting a Social Media campaign. Everything may go smoothly after launch, but don’t be blindsided if things do not go as plan.
Rather, have a crisis management plan in place for everything you think could go wrong. A great example we can all learn from, in regards to the importance of having a crisis management plan in place prior to launching your Social Media campaign, is the recent McDonald’s #McDStories Twitter campaign. McDonald’s Twitter campaign did not evolve as planned and the lack of a crisis management plan made the situation even worse. Check out the LA Times article about the campaign: McDonald’s #McDStories Twitter marketing effort goes awry
Protecting Your Brand On Facebook
Recently I noticed that about an hour or so after reading a post from a company I follow, the number of comments on the post had almost doubled, or maybe even tripled. While I was amazed, I also knew that this was the power of Social Media in action; creating conversation and buzz quickly and in real t
ime. The number of comments on a brand’s single post can reach into the 1000’s in the matter of hours.
Moderating a large, and rapidly multiplying, amount comments can be difficult and overwhelming. One reason that moderation can be difficult is because of the Facebook culture. Facebook users expect a two-way conversation with the company, not just the other users. The combination of the users’ expectations and the vast number of comments turns social media brand management into a 24/7 job.
When venturing into the Social Media forum, it is important to plan not only one when, where, and what you will post, but also how you will respond to your audience. For most companies, the difficult questions or comments that you receive now, whether through email or phone calls, are the same questions that you will receive in the social media forum. Setting up a protocol on whether you will respond to comments, and if so, which ones. This is imperative for brand health.
The expectations of users varies by platform, Facebook users are more likely to expect a response than twitter followers, or at least expect a response sooner. At times, it may seem like it would be easier to delete negative comments that show up on your company’s page, but that may actually lead you down a more difficult path. Facebook users notice when a comment has been deleted from the comment thread and are often offended. Be very cautious when deleting comments, because this action may spark a larger negative backlash.
It is very common for Companies to post a “commenting policy” in the info section of their Facebook page, which would include protocols for dealing with inappropriate or offensive comments. If an inappropriate or offensive comment is posted on the page, then the established protocol should be followed to a “T”. In the Social Media world, it is considered justified to remove the offensive comment from the page. In addition, you should also respond to the comment via the comment thread or through Facebook message. You could mention your company’s “comments policy” and ask that they contact you via email with any questions or concerns.
If you only remember one thing when deciding to do Social Media, is that it is imperative that you prepare as much as possible beforehand. Social Media is an amazing tool that can grow and build a strong community around your brand, as long as you are prepared and active.