So, you have created and implemented a great social media strategy for your company. It is creating conversations and growing your brand. But...what do you do next? What to Do When Your Social Media Strategy Is Successful [VIDEO]
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How the 10 Most-Followed Brands are Leveraging Pinterest
Pinterest is definitely catching the interest of big and influential companies, mostly fashion and media based companies. Including, one of may favorite websites, Mashable! Magazine companies have seen the advantages of the new image based social media, including Real Simple and Better Homes & Gardens. Both of these magazines benefit from Pinterest because decorating tips … Continue reading How the 10 Most-Followed Brands are Leveraging Pinterest
Human Talent or Party Animal?
Human Talent or Party Animal? When an Employee’s Social Media Content Becomes a Legal Liability Yesterday, during the "Oops! Social Media Mistakes and Learnings" Social Media Week event, the panel discussed why it was important to have an internal policy in place for what your employees are allowed to post on their social media pages. … Continue reading Human Talent or Party Animal?
Social Media Marketing By the Numbers
Via Scoop.it - Being Your Brand You can not argue with the cold hard numbers on the power of social media marketing (well you could, but it would be a losing battle). This infographic from Mashable shows the power of social media marketing in regards to Facebook, Twitter, YouTube, and location based services (such as FourSquare) strictly through numbers. So what can … Continue reading Social Media Marketing By the Numbers
Community Managers Share The Best Apps and Tools For Productivity
Via Scoop.it - Being Your Brand Community managers from different businesses & industries offer their insight on how to best increase your productivity & the best tools to do so. Via mashable.com
Pinterest: Everything You Wanted to Know About 2012's Hottest Startup [INFOGRAPHIC]
Via Scoop.it - Social Media Buzz How fast is Pinterest growing? How many people work there? This infographic lays it out. Via mashable.com
Social Media Week 2012
Today I was able to watch two great live presentations from social media week 2012: Moves Like Jagger: Customer Service Evolved- from Social Media Week San Francisco Applying Big Data Analytics to Social Media Data - from Social Media Week New York Business and Innovation At the end of this week, I will do a … Continue reading Social Media Week 2012
How to Brand Yourself Online and Offline
Brand strategy is not limited to businesses anymore; it is now expanding into the idea of branding yourself. I was introduced to the concept of branding yourself during my senior year at Tulane when everyone was getting ready to apply for jobs, specifically the idea of branding your online identity. But, when I thought about … Continue reading How to Brand Yourself Online and Offline
Planning for Your Social Media Campaign
I can not stress more, the importance of doing your due diligence before starting a Social Media campaign. Everything may go smoothly after launch, but don't be blindsided if things do not go as plan. Rather, have a crisis management plan in place for everything you think could go wrong. A great example we can … Continue reading Planning for Your Social Media Campaign
Protecting Your Brand On Facebook
Recently I noticed that about an hour or so after reading a post from a company I follow, the number of comments on the post had almost doubled, or maybe even tripled. While I was amazed, I also knew that this was the power of Social Media in action; creating conversation and buzz quickly and … Continue reading Protecting Your Brand On Facebook