Tag: Web Design and Development

10 Ways to Increase Search Engine Rankings

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This article on search engine optimization is great for both beginners and intermediate marketers looking to better understand search engines. This article includes 10 easy to understand tips for increasing your site’s ranking in organic searches. If you want to increase your site’s search engine traffic, your site will need to show up on the first page of search results. Only one site can be #1 in a Google search, so I recommend setting a goal to get your site to appear above the fold. This article not only has great tips, it also has includes excellent resources for understanding and implementing an SEO strategy for your website. Check it out!

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How Colors Affect Purchases

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Does color affect a customers’ purchase experience? Will it increase the chances that a customer will by your product?

The answer to both of these questions is YES! Color is one of the most important factors that a customer considers when making a purchase, both consciously and unconsciously. Check out the infographic below on how colors affect purchases.

Here my 3 favorite facts:

  • 85% of customers say that color is one of the primary factors that they consider when choosing to buy a product.
  • Color can increase brand recognition by 80%.
  • Colors can even entice the right “type” of customers. Using orange in your ad will entice impulse shoppers, so use shades of orange for big sales. Budget focused shoppers respond best to navy blue and teal.

Also, check out below what emotions your brand’s colors invoke when your customers see your logo or product. The infographic also breaks down how time, overall design, and words can impact purchase decisions.

In the comments below let me know what you think of the infographic and/or if color has ever swayed your decision to make a purchase.

How do colors affect purchases

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