Via Scoop.it – Being Your Brand
Next time you pen an email subject line think twice about the words you’re using. Click the link below to see a great infographic showing the best times to send emails, when people read emails most (6 a.m. surprisingly!), and what words to use in the subject line. Using this info you can increase the number of responses and create a successful email marketing campaign. Make your email stand out from the hundreds which flood our mailboxes everyday.
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Each day we spend about 2.5 hours emailing, both reading and writing emails. We also are quick to delete emails, selecting ‘delete’ for more than half of the emails we receive. Our emails typically fall into the following categories:
- 1/2 of emails are quickly deleted
- 1/4 of emails are archived to reference later
- 1/4 of emails we open, read, and respond (or follow the request)
It’s all about the subject line when it comes to emails, using the right keywords can increase your opening rate drastically:
- Instead of “speaker” use “conference”
- Instead of “join” use “apply”