How a Subject Line Can Make or Break Your Email Marketing Campaign

Via Scoop.itBeing Your Brand

Next time you pen an email subject line think twice about the words you’re using.   Click the link below to see a great infographic showing the best times to send emails, when people read emails most (6 a.m. surprisingly!), and what words to use in the subject line. Using this info you can increase the number of responses and create a successful email marketing campaign. Make your email stand out from the hundreds which flood our mailboxes everyday.

Each day we spend about 2.5 hours emailing, both reading and writing emails. We also are quick to delete emails, selecting ‘delete’ for more than half of the emails we receive. Our emails typically fall into the following categories:

  • 1/2 of emails are quickly deleted
  • 1/4 of emails are archived to reference later
  • 1/4 of emails we open, read, and respond (or follow the request)

It’s all about the subject line when it comes to emails, using the right keywords can increase your opening rate drastically:

  • Instead of “speaker” use “conference”
  • Instead of “join” use “apply”


4 thoughts on “How a Subject Line Can Make or Break Your Email Marketing Campaign

  1. Pingback: How to Create a Successful Email Marketing Campaign | Being Your Brand

  2. Pingback: 6 Tips for Effective Email Marketing | Being Your Brand

  3. Portable text marketing and advertising is still an distinct marketing strategy. Yet, using the growing demand of internet enabled smart phones, cellular wording advertising and marketing is actually trending upwards and should are a few years.

    Cellular text marketing and advertising supplies the small business owner ways to don need promotions. This really is fantastic in terms of marketing and advertising. Just think about simply how much organization you could have received if you\\\\\\\’ve been promoting by way of e-mail when e-mail advertising has been brand new. That is the stage cell textual content marketing and advertising are at right this moment.

  4. Pingback: “You Are Not Alone” « The Name Doesn't Matter

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