Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly to an increase in user engagement on video and image posts, while engagement has decreased for text posts (not include and image, video, etc).
In response to the page format change, Mashable completed an eyetrack study to determine how consumer experience has changed. Consumers used to be focus the majority of their attention on the page’s news feed, both text and image posts. When viewing pages in timeline format, consumer attention is focused almost entirely on the visual elements, such as the cover photo, profile image, app thumbnails, and images. Content posts are usually the last items that consumers view. Continue reading
Posted in Social Media
Tagged applebees, baeminerals, cover photo, dove, Facebook, frappacino, itunes, livestrong, Marketing, old navy, Social Media, spite, spotify, starbucks, timeline format, user engagement, walmart
A logo is a company’s distinguishing mark, which customers connect with and remember. A logo needs to be both unique and eye-catching, a memorable design that customers will remember each time they see it. The logo design should communicate the company’s values and identity, such as:
Overtime a company’s strategy evolves and so should their logo design. Companies must be very cautious when redesigning their logo because their customers already relate to and have a relationship with the current one. A successful redesign can strengthen the relationship with current customers and create relationships with new customer, while a bad redesign can ruin current relationships and greatly decrease the chances of creating new customer relationships. The following are 5 logo redesigns that successfully communicated the company’s new strategy and identity, as well as helped to strengthen their relationship with customers.
Jack in the Box
What are your favorite logo redesigns? Leave a comment below.
Posted in Brand Strategy, Real Life Examples
Tagged applebees, Business, business strategy, gatorade, jack in the box, Logo, Logo Design, Marketing, sprint, walmart