Check out this great blog on how thinking like a designer leads to business success. This article breaks down the very interesting relationship between design and business. Have you ever thought that design could impact your business strategy or organization structure. The way that design can spark innovation is they same way it can impact how you make decisions and evolve as a company. This article definitely has inspired be to try breaking away from the way I normally work and take more of a “design” perspective.
Does color affect a customers’ purchase experience? Will it increase the chances that a customer will by your product?
The answer to both of these questions is YES! Color is one of the most important factors that a customer considers when making a purchase, both consciously and unconsciously. Check out the infographic below on how colors affect purchases.
Here my 3 favorite facts:
- 85% of customers say that color is one of the primary factors that they consider when choosing to buy a product.
- Color can increase brand recognition by 80%.
- Colors can even entice the right “type” of customers. Using orange in your ad will entice impulse shoppers, so use shades of orange for big sales. Budget focused shoppers respond best to navy blue and teal.
Also, check out below what emotions your brand’s colors invoke when your customers see your logo or product. The infographic also breaks down how time, overall design, and words can impact purchase decisions.
In the comments below let me know what you think of the infographic and/or if color has ever swayed your decision to make a purchase.
- The Psychology of Color (hoanganhtuan93.wordpress.com)