A logo is a company’s distinguishing mark, which customers connect with and remember. A logo needs to be both unique and eye-catching, a memorable design that customers will remember each time they see it. The logo design should communicate the company’s values and identity, such as:
- Technical
- Fun
- Professional
- Healthy
- Green
- Family
Overtime a company’s strategy evolves and so should their logo design. Companies must be very cautious when redesigning their logo because their customers already relate to and have a relationship with the current one. A successful redesign can strengthen the relationship with current customers and create relationships with new customer, while a bad redesign can ruin current relationships and greatly decrease the chances of creating new customer relationships. The following are 5 logo redesigns that successfully communicated the company’s new strategy and identity, as well as helped to strengthen their relationship with customers.
Walmart
Applebee’s
Sprint
Jack in the Box
Gatorade
Cool article, by chance do you know anyone that may want a website?
-Nathan
Thanks for the comment, I am glad you enjoyed the article. I currently don’t know anyone looking for a website but I will keep an eye out.
Thank you! Do you have a website?
-Nathan
As of now the features on WordPress meet my needs, but I will definitely keep you in mind if I need one in the future because I really like the work on your blog.
Reblogged this on corporateavenger and commented:
Re-branding is a tough gig, but what I feel was the most shocking thing from looking at these logo changes was the fact that I was oblivious to the fact that a lot of these logos changed. Looking back now, it is obvious to see the changes and recall the obsolete logos, but I feel that each company managed to “modernize” their logo, while still staying as true to their brand to the extent to not set red flags with consumers (You’d hate to cause a consumer confusion to the point that they could not readily identify your existing brand from the new logo!). Kudos to all of these companies for some good jobs well done.
Thanks for the re-blog, I am always excited to connect with others interested in the crazy world of marketing!
-Brianna
Love the post, the new logos and the buzz around it all.
Shall we guess on the companies strategies with the logo redesign? What are the main messages behing them?
Wallmart: “We have it all for you here”
Applebee’s: “We are fresh”
Sprint: “We fly”
Jack in the Box: “We are modern”
Gatorade: “We have the power”
Does this make sense to you? Which are the voices of these brands for you?
Thank you for your comment! I really like your insight regarding the strategies and messages behind the redesigns. I think you are right on target with the voice of the brands:
Walmart: “We still have it all but with a modern twist”
Applebee’s: the new logo shows their fresh, more gourmet, but still affordable food strategy
Sprint: “We have the fastest data speed”
Jack in the Box: new logo may be saying “We are thinking outside the box”since they expanded their menu to include items like stir fry bowls.
Gatorade: I think the new logo is saying “Gatorade, the power you need to win”