The Social Media Examiner recently published their 4th annual social media marketing industry report. Each year they interview marketers about how they are using social media to grow and promote their businesses. For the 2012 report, they interviewed over 3,800 marketers to determine: The top 10 social media questions marketers want answered The time commitment … Continue reading Social Media Industry Report – 2012
"Look job, it’s not you, it’s me. I don’t think we’re as compatible as I once thought." I don't think I have read an article that explains the relationship with one's career better than this one. Kayla Cruz does an excellent job explaining why sometimes you need to leave your job to be happy; in … Continue reading Jobs Are Like Boyfriends (and Girlfriends), It’s Okay to Get a New One
What should your focus be for your online marketing strategy? The infographic below breaks down what online medias companies will be using in 2012. Takeaways 2012 Start or increase blogging - 43% of companies will have active blogs in 2012, up from 39% in 2011 Create an email newsletter - 77% of companies will use … Continue reading The Future of Blogging
Check out this interview Scott Monty, head of social media at Ford Motor Company. During the interview, Scott discusses how to connect and engage with customers through social media. Scott also discusses: How Ford uses Google+ and why creating a conversation on Google+ is different compared to other platforms How they measure the sales impact … Continue reading Interview With the Head of Social Media at Ford
Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the final customer. The great thing about Facebook ads, is that it allows businesses to create a custom targeted campaign to reach their … Continue reading Who Does B2B Marketing Better: Facebook vs. LinkedIn
Have you heard of "Project Glass" by Google? Check out this review of the glasses and Google's business strategy for promoting and perfecting their newest product. Would you wear the glasses? What do you think is better; the business strategy or the glasses? Related articles Google glasses? What's next? (vodafone.com.au) Google's Project Glass Eyewear: Next … Continue reading Review of Google’s Project Glass
Love, love, love this blog post! "Work Lessons From the Hunger Games" Find out how the following rules will help you to survive at work and "win" your dream career. Get people to like you, or you’ll die Be yourself so that people like you so you don’t die Be memorable or you’ll die … Continue reading Work Lessons From the Hunger Games
So what is a Klout score and why should you care? Klout.com is becoming one of the most popular sites for understanding and growing your online network successfully. Klout was created to measure and understand, as well as leverage your brand's influence online. A recent article on Forbes.com by Dorie Clark breaks down why your … Continue reading Why Your Klout Score is Important
“The future of branding is marketing with people and not at them.” This is one of the great quotes included in this new article from BrandGrowth. This post is based around the book Brand Against the Machine (which I am definitely downloading onto my Kindle when I get home). This article does a great job … Continue reading Future of Branding – What Goes into a Branding Framework
Your brand is the core of your business. As I have written in some of my other posts, maintaining brand consistency extremely important to customer relationship management, marketing, product development, advertising, company relationship with employees,and basically every facet of your company. This article by Ben Erickson is a perfect breakdown of why maintaining your brand … Continue reading Why Branding is so Important